The 20 person shop crafts Twitter-based campaigns for brands leveraging a stable of celebrity endorsers. Reality TV star Kim Kardashian collects nearly $10K per tweet.
Integrated marketing is no longer about using multiple media to promote the same message, but leveraging one or media (TV, print) to promote another medium (web) or vice versa. Nice overview of ICM from Jared Kohn.
Designed to help developers create, test, and launch mobile-ad campaigns on Apple's iAd platform, iAd Producer is freely available to any paid member of Apple's iOS Developer Program.
The Snuggie and the Shakeweight have financially benefited from free publicity that pokes fun at them. Snuggie is expected to sell their 25 millionth blanket by year's end. This also explains why nearly 25% of our office White Elephant gifts were either Snuggies or Shakeweights.
Infographic of mobile stats as related to social media. Social is the sweet spot of mobile since mobile devices are at the center of how people communicate with their circle of friends.