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Technology companies' (e.g. Google and Cisco) new line of products for TVs is forcing cable and satellite companies to innovate to keep up with demand. Will they continue to drag their feet or jump on the bandwagon?

Integrated marketing is no longer about using multiple media to promote the same message, but leveraging one or media (TV, print) to promote another medium (web) or vice versa. Nice overview of ICM from Jared Kohn.

The 20 person shop crafts Twitter-based campaigns for brands leveraging a stable of celebrity endorsers. Reality TV star Kim Kardashian collects nearly $10K per tweet.

All of the commercials for NBC's airing of "National Treasure" will promote Intuit's TurboTax online tax-preparation software.

The Snuggie and the Shakeweight have financially benefited from free publicity that pokes fun at them. Snuggie is expected to sell their 25 millionth blanket by year's end. This also explains why nearly 25% of our office White Elephant gifts were either Snuggies or Shakeweights.

The daily deals site turns to traditional advertising to maintain its momentum after turning down Google's $6 billion takeover bid.

One of television's influential shows has a lot to teach us about America's broken institutions, the drug war, corruption, and the trials of inner city life. But it also has a lot to say about social media.