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Sean Biehle

The Evolution of Integrated Marketing Campaigns - 0 views

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    Integrated marketing is no longer about using multiple media to promote the same message, but leveraging one or media (TV, print) to promote another medium (web) or vice versa. Nice overview of ICM from Jared Kohn.
Sean Biehle

Scottish whisky the way South Americans like it... - 0 views

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    A Panama-based company, Scottish Spirits, is test marketing 12-oz cans of scotch in Caribbean and South American markets.
Sean Biehle

Goldman Offering Clients a Chance to Invest in Facebook - 0 views

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    Following Goldman Sachs' $500 million investment in Facebook that values the company at $50 billion, the investment firm is inviting its wealthiest clients to chip in (Although a private company, Facebook does trade on secondary markets where former employees look to unload their shares.).
Sean Biehle

Crowdbands - 0 views

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    A crowdsourced record label -- users decide what the bands should do, from tour schedules to marketing to recording.
Sean Biehle

AT&T Launches 4G Network...by Renaming Existing 3G Network - 0 views

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    More bars in more places now includes Imagination Land.
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