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If people aren't willing to purchase content directly on the web, why would publishers think that they would want to pay for the same content in an app?

One-third of respondents said they have paid for digital music or software, while one-fifth said they have paid for mobile or tablet apps.

Following Goldman Sachs' $500 million investment in Facebook that values the company at $50 billion, the investment firm is inviting its wealthiest clients to chip in (Although a private company, Facebook does trade on secondary markets where former employees look to unload their shares.).