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The Evolution of Integrated Marketing Campaigns - 0 views

www.talentzoo.com/...Integrated-Marketing-Campaigns media socialmedia marketing integratedmarketing icm advertising cd
shared by Sean Biehle on 10 Jan 11 - No Cached
  • Sean Biehle on 10 Jan 11
     
    Integrated marketing is no longer about using multiple media to promote the same message, but leveraging one or media (TV, print) to promote another medium (web) or vice versa. Nice overview of ICM from Jared Kohn.
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Scottish whisky the way South Americans like it... - 0 views

www.dailymail.co.uk/...way-South-Americans-like-.html liquor scotch whiskey whisky beverages cd sjb
shared by Sean Biehle on 17 Jan 11 - No Cached
  • Sean Biehle on 17 Jan 11
     
    A Panama-based company, Scottish Spirits, is test marketing 12-oz cans of scotch in Caribbean and South American markets.
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Goldman Offering Clients a Chance to Invest in Facebook - 0 views

dealbook.nytimes.com/...cebook-at-50-billion-valuation facebook socialmedia economics investing wallst cd
shared by Sean Biehle on 03 Jan 11 - No Cached
  • Sean Biehle on 03 Jan 11
     
    Following Goldman Sachs' $500 million investment in Facebook that values the company at $50 billion, the investment firm is inviting its wealthiest clients to chip in (Although a private company, Facebook does trade on secondary markets where former employees look to unload their shares.).
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Crowdbands - 0 views

crowdbands.com crowdsourcing music RecordLabels cd sjb
shared by Sean Biehle on 24 Jan 11 - No Cached
  • Sean Biehle on 24 Jan 11
     
    A crowdsourced record label -- users decide what the bands should do, from tour schedules to marketing to recording.
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AT&T Launches 4G Network...by Renaming Existing 3G Network - 0 views

online.wsj.com/...4405704576063912912052074.html at&t mobile marketing branding lying cd
shared by Sean Biehle on 07 Jan 11 - No Cached
  • Sean Biehle on 07 Jan 11
     
    More bars in more places now includes Imagination Land.
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