But many non-profits are wary of handing over partial control of brand names and trademarks to social networks who are often unknown to the nonprofit groups they support.
The Snuggie and the Shakeweight have financially benefited from free publicity that pokes fun at them. Snuggie is expected to sell their 25 millionth blanket by year's end. This also explains why nearly 25% of our office White Elephant gifts were either Snuggies or Shakeweights.
If people aren't willing to purchase content directly on the web, why would publishers think that they would want to pay for the same content in an app?