Most interesting part of this article, is the way that people make up stories about why they do what they do. This is why self-reported data is always we use it for qualitative research, that is but never to find answers to questions. Humans are very good at making up stories about why they do, and these stories are usually lies.
"After clicking through 900,000 ads, researchers from Google discovered that the average mobile landing page loads in an embarrassing 22 seconds. That's over 7 times longer than most impatient internet users will wait before they abandon a page - 53% to be exact."
7. Conduct user research or share findings with developers
It isn't hard to get user input thanks to inexpensive and easy-to-use services like UsabilityHub.com and Verifyapp.com.
Learn more about how and when to use tools like this in our free Everyday Behavioral Science training.