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I've always wondered why copywriters don't get involved in the visual presentation of their stories. I've not met one yet. Designing around Lorem ipsum copy, or writing copy without understanding the visual limitations of a page is crazy. So, yes. Please hire copywriters and start a new generation of writers that get the visual component of their craft.

Everything we do as marketers or salespeople is about story. Our content and conversations should excite the imagination and make others curious about the characters in our story - and perhaps see themselves in it. A.I. and other tech innovations will allow us to get closer to the characters in the stories we tell.

We often advocate for "stacked" forms vs. multi-column forms. Here is some research that reinforces that. Stacked forms are completed much faster than side-by-side fields.

I only touch on the issue of Mobile Apps in my new book Your Customer Creation Equation. So I'm happy to share this very helpful infographic on Mobile websites vs. Mobile apps.

Is it just me, or is it clear that mobile websites are the way to go (except in extreme situations)?

For those of you who are new to Google for our advertising, analytics or SEO, here's a nice set of tools to help you get better at making money online.

This is just too true not to share. Great multi-language infograph.

@PrototyprIO - Great summary of where Ghost buttons come from and when they could be used without impacting your conversion rates.