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The kind of traffic that comes to a "Click Bait" headline is often not well qualified. People come because of the headline's hook, not because they need a product or service.

Having said that, the psychology of these headlines can be used to draw a more qualified audience to a content piece or landing page. So I offer this little study of click-bait headlines. It's worth the read if only for the dog videos.

The last one on the list can really make a big difference.

7. Conduct user research or share findings with developers

It isn't hard to get user input thanks to inexpensive and easy-to-use services like UsabilityHub.com and Verifyapp.com.

Learn more about how and when to use tools like this in our free Everyday Behavioral Science training.

@theGrok writes: "We opened the first CRO agency in 1998. We no longer offer CRO services to clients. We still have a lot of friends in the industry. It's likely some of them will disagree with the way we approach it. That's OK! The goal of this post it help you hire a CRO agency that is a great fit."

Bryan and Jeffrey Eisenberg are the reason I'm in this business. I'm grateful, and many of our clients, current and past, are grateful. So, I can't think of a better source for guidance in this industry.

I've been seeing a lot about the film Caine's Arcade lately. The think that stuck out to me was his pricing model. Buyer psychologists would be proud. Find out why.

This is a short little ditty from @ioninteractive that makes an important point about Landing Pages that is very easy to forget. Landing pages have a single-minded purpose or they are something else.

The question to ask on a landing page is, "Will WOW increase my conversions?" Some of these "WOW" features have proven to reduce conversion rates.  Rotating banners of any sort attract the eye away, and can pull readers out of the "meat" of the page where they are more likely to convert. Accordian menus and tabbed content may prevent scanners from quickly consuming the page. It's a bit of a Catch 22: they may not have the patience to click on each item until they've scanned the content... which is hidden. Social widgets can deliver social proof and increase conversion rates. However, social media chicklets that let the visitor go off to Facebook or Twitter work against the purpose of a landing page: to keep visitors on the page until they make a decision. Why send traffic that you've paid for off to Mark Zuckerberg? Lightbox popovers are universally derided if you ask people. However, they almost always increase conversion rates. 

Every audience is different, so test these WOW features with your own crowd.

Get an Eye-Tracking study of your site cheap.

Quality Backlinks are one of the MOST IMPORTANT factors to be considered to rank any website HIGH in popular search engines like Google, Yahoo and MSN. We all know that Directory Submission, Article Submission, Social bookmaking or Blog posting is one of the most important ways to build incoming links to a website from a related page.

Thousands of directories are available on the Internet to connect you with a number of sites. Some Paid and some Free online directories are available for this purpose. Some directories take one time fee while some take reoccurring fee. When you make a submission to a paid or free directory, then your site is also accessible with these sites by the search engine. By directory submission, you can be confident of getting traffic on your site. In this way you can enhance the Google Page Rank for site as well as your SERP also grows up. Directory Submission helps in creating relevant and long lasting link building.

The analytics at one of our clients indicated that some 40% of the visitors did not have Javascript enabled. This was a shock, and something we hadn't seen before. We needed a way to verify that the analytics was reporting accurately.

Our development team found this interesting approach to setting up a test of how Javascript is used by your audience.