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Brian Massey

12 Most Overlooked Details Your Blog May Be Missing | 12 Most - 0 views

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    I rarely find "Top Ways" lists for which I agree with everything. This one is spot on, 12 times out of 12. If you are running a blog, these are the things to look at (and I need to make some adjustments to The Conversion Scientist blog).
Brian Massey

50 Google Analytics Resources - The 2011 Edition - 0 views

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     @KISSmetrics - Google Analytics has become a very important tool in helping us diagnose your site and increase conversions. I'm spending much more of my time showing businesses how to setup Google Analytics to give them amazing insights into their visitors. This list is pretty intense, but if you're getting up the learning curve on GA, it can't be beat.
Brian Massey

50+ Awesome Posts on Conversions | Unbounce - 0 views

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    Ready to take conversion seriously? Finally? If you want a great place to start, here are fifty bit-sized posts to get you started up the learning curve. I even got a mention. There are lots of ways to increase the performance of your website, and this list is organized into very helpful categories. Spend some time here.
Brian Massey

Top 5 Metrics for Auditing Your Social Media Marketing ROI - 0 views

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    Leads, customers and conversion rate round out this list. Now that's conversion.
Brian Massey

23 Ways to Leverage a Blog Post for Content for Marketing Success - 1 views

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    Once you've blown your Web development budget on look and feel, you often find yourself short on the most important aspect: content; lead generating, social media supporting, expert making content. This is a great list of ways to generate and reuse content.
Brian Massey

7 things I wished designers did more of when working with developers - 0 views

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    The last one on the list can really make a big difference.

    7. Conduct user research or share findings with developers

    It isn't hard to get user input thanks to inexpensive and easy-to-use services like UsabilityHub.com and Verifyapp.com.

    Learn more about how and when to use tools like this in our free Everyday Behavioral Science training.
Brian Massey

17 Web & Graphic Design Trends To Watch In 2017 - 0 views

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    There are sevreral items in this list that are important for conversion optimizers to take note of, things to try. Mobile-first design: I surprised to learn how many leads and sales are now coming from the mobile web. Skeleton screens: Far better than some spinning animation for decreasing both load times AND percieved load times. Photo-cenric Menus: Try these for ecommerce sites. Scroll-triggerd animations: ONLY FOR STORY TELLING! Animated Call-to-action Buttons: Try those that shimmer without interaction. Hand lettering: Be careful not to make things hard to read. AI for design: I just have to try Grid.
Brian Massey

15 Common Logical Fallacies and How to Spot Them - 0 views

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    Great list of things that lead us to make bad decisions... even with data.
Brian Massey

eMetrics blog - The Modern Data Analyst - 0 views

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    Even data analysts can have a sense of humor, as is proved by the folks at eMetrics Summit. This short video will make Gilbert and Sullivan turn over in their graves, but these are the kind of people you are going to be seeing more and more in company marketing departments.
Brian Massey

:: Web Analytics Conversations: Spring 2008 Edition :: immeria :: web analytics blog by... - 0 views

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    Great source for Web Analytics resources.
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    Save Bookmark
Brian Massey

The 3 Ways a Sales Letter Can Fail (and How to Avoid Each) - The Daily Egg - 0 views

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    The "sales letter" is a style that is used in particular situations to convert. You may never need one. However, the four P's of copy are a golden nugget in this article. They should guide your copy in any landing page situation, sales video, etc. They are: PromisePictureProofPush
Brian Massey

Online Marketing Effectiveness - eMarketer - 0 views

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    SEO and then Email and eNewsletter. These are the most effective marketing techniques.
Brian Massey

SEOlympics: Top Marketing Blogs of U.S. Central | SEJ - 0 views

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    Now, you can get your marketing advice from the same part of the country that your favorite team plays. If you're a fan of the Dallas Mavericks or the Chicago Bears or Oklahoma University, you'll want to get your learning from one of these ten blogs from the middle of the country.

    These are the top 10, and we are proud to come in at number 7.
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