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In my new book -- see preview on Facebook -- I isolate five conversion signatures, one of which is right for your website. One is the Site as a Service signature, and the first conversion strategy is "Turn Visitors into Tryers."

This case study bears out the importance of that strategy. SaaS sites have an advantage over ecommerce sites in that their visitors can try the product right there on site. Why not offer a trial? Find out the other strategies in a free video introducing the book's core concepts.

This post has a wealth of examples for optimizing your site. Scroll through to learn much, including an example from our .

Have you taken the free short course we offer there? You should.

The last one on the list can really make a big difference.

7. Conduct user research or share findings with developers

It isn't hard to get user input thanks to inexpensive and easy-to-use services like UsabilityHub.com and Verifyapp.com.

Learn more about how and when to use tools like this in our free Everyday Behavioral Science training.

Four questions that you should be asking visitors to your site.

Create wireframes in a collaborative space.

This is just too true not to share. Great multi-language infograph.