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If you love the science of persuasion like we do, you should definitely be following my friend Roger Dooley's blog.

Here's a great example of how he uses research to deliver actionable advice to marketers and business owners like us.

 @ashocka18 has written an article for designers working on landing pages. In the process Heidi has linked to some very helpful posts.

I was struck by the way she laid out the article, perfect for those of us who scan. Your landing pages should be designed to help scanners find the salient points of your copy... like where the link to my post is.

I especially love the banner images for each topic. Very fun. Boring Call to Action Button Lame Logos Inconsistency Too many fonts Random colors Spacing fails Cheesy stock photos (I call this "Business Porn") Overuse of photoshop effects Icons from everywhere Readability issues Navigation Check it out.

A blog is critical for SEO. It can also be a great lead generator and email list builder.

The Conversion Scientist™ is crucial to our marketing efforts.

Rich Page has a great list of do's and don'ts here with examples. You should take a look. Annoying Ads Unclear value proposition Articles with no call to action Not mobile optimized Short articles, no sub-headlines Cluttered sidebar columns No social proof Bland articles Poor incentive to subscribe No exit-intent popups Start Here page

There are sevreral items in this list that are important for conversion optimizers to take note of, things to try. Mobile-first design: I surprised to learn how many leads and sales are now coming from the mobile web. Skeleton screens: Far better than some spinning animation for decreasing both load times AND percieved load times. Photo-cenric Menus: Try these for ecommerce sites. Scroll-triggerd animations: ONLY FOR STORY TELLING! Animated Call-to-action Buttons: Try those that shimmer without interaction. Hand lettering: Be careful not to make things hard to read. AI for design: I just have to try Grid.

 @KISSMetricsYou want to have a high-converting website. You really do. I'm not kidding.

It makes all of your marketing much cheaper by turning more of your paid and organic traffic into sales. It grows your business more efficiently because your visitors are finding what they want. It gets you off of the "more traffic" treadmill so you can focus on providing great products or great services.

Here is another awesome summary of the things you could be doing to make your site convert better.

Evaluation of button testing

Conversion Science is becoming a category!