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You need to have the mindset that a content marketing campaign is a project just like a search engine optimization campaign or a product development incubator. It requires careful research, planning, time management, scheduling, creativity, and project tracking. Here is Your Content Marketing Toolkit... Have you heard of them?

Content marketing gets more sophisticated and targeted every year

Publishing quality content for customers' needs is paramount in any content marketing effort. Content that is created based on the unique interests of a target group has the best chance of being monetized; a target group that finds content engaging is much more likely to respond to content-relevant sales pitches and marketing efforts.

Learn why and how you should presentations and slide decks to establish your online influence and build a community of followers.

As the CEO of AXZM, Steve Floyd has worked hard to build the company he always wanted to work for. Founding AXZM in the spring of 2003, Steve has since grown his agency into one of the most recognized and trusted digital marketing boutiques in North Texas. Starting his career in the early 2000′s designing for print & web - later evolving into LAMP application development and over the last 5 years, Content Strategy, SEO & Inbound. Steve is also the founder / organizer of the Dallas Content Strategy Group and Co-Chair / Founder of SEMPO NTX.

The era of customer experience management (CEM) is well upon us. The customer is calling the shots and technical communicators are scrambling to deliver the goods across an expanding buffet of audiences, devices, and channels.

Data visualization tools are being used more and more to help bloggers, copywriters and journalists alike illustrate abstract concepts or complicated data that would be boring if presented in a simple chart or spreadsheet. It is highly recommended you not just blog, but make interesting, engaging and useful blogs that offer visual elements beyond what you commonly see in most blogs.

If you own a website, especially one that functions as a business, one of the most important things you may become interested and concerned with is your traffic. #Google #Analytics is virtually one of the top free tools that you can use to measure traffic to and around your website.

He was recently hired on to Facebook's Content Strategy team. I highly advise you come see this presentation if you are in the Dallas area, you will not be disappointed.

Content Strategy for Enterprises does NOT come in a one size fits all package... Do you know what your ‪Enterprise‬ needs to establish a successful content strategy plan?

These templates were my effort to offer a more modern, condensed set of strategic content documents that combine the most essential stuff everyone on the team needs to kick ass.

Reading today's scenarios, performance is based on the content that is not only "Great" but sharable. The need for which is insatiable and the production is going crazy, which is why the job of search engines is to loose unneeded and bring up the best.

The Semantic Web is the knowledge graph formed by combining connected, Linked Data with intelligent content to facilitate machine understanding and processing of content, metadata, and other information objects at scale.