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Anna Taylor

Data Visualization Tools That Will Make Your Blogs Better - 1 views

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    Data visualization tools are being used more and more to help bloggers, copywriters and journalists alike illustrate abstract concepts or complicated data that would be boring if presented in a simple chart or spreadsheet. It is highly recommended you not just blog, but make interesting, engaging and useful blogs that offer visual elements beyond what you commonly see in most blogs.
Anna Taylor

Content Ideation Tools To Streamline Content Creation - 1 views

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    Coming up with good content and relevant topics that are aligned with your target audience needs on a regular basis is no easy task. It's easy to burn out when you are creating content. This is commonly referred to as " Blogger Fatigue " and if you have been creating a lot of content yourself with little help, you know what that is all about.
Anna Taylor

Why Your Business Should Be Using Google Analytics - 0 views

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    If you own a website, especially one that functions as a business, one of the most important things you may become interested and concerned with is your traffic. #Google #Analytics is virtually one of the top free tools that you can use to measure traffic to and around your website.
Anna Taylor

Your Content Marketing Toolkit - 1 views

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    You need to have the mindset that a content marketing campaign is a project just like a search engine optimization campaign or a product development incubator. It requires careful research, planning, time management, scheduling, creativity, and project tracking. Here is Your Content Marketing Toolkit... Have you heard of them?
Anna Taylor

Aligning Content With Customer Needs - 1 views

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    Publishing quality content for customers' needs is paramount in any content marketing effort. Content that is created based on the unique interests of a target group has the best chance of being monetized; a target group that finds content engaging is much more likely to respond to content-relevant sales pitches and marketing efforts.
Anna Taylor

How to Create an Infographic on a Budget - 1 views

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    Looking for information on how to create an infographic on a budget? Well, this is the blog for you. When done correctly, infographics are great for visualizing data and equally as useful in attracting backlinks and social media shares.
Anna Taylor

Meet Steve Floyd, Speaker at SEJ Dallas Meetup - 0 views

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    As the CEO of AXZM, Steve Floyd has worked hard to build the company he always wanted to work for. Founding AXZM in the spring of 2003, Steve has since grown his agency into one of the most recognized and trusted digital marketing boutiques in North Texas. Starting his career in the early 2000′s designing for print & web - later evolving into LAMP application development and over the last 5 years, Content Strategy, SEO & Inbound. Steve is also the founder / organizer of the Dallas Content Strategy Group and Co-Chair / Founder of SEMPO NTX.
Anna Taylor

Dallas CS Presents: Jonathon Colman - 0 views

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    He was recently hired on to Facebook's Content Strategy team. I highly advise you come see this presentation if you are in the Dallas area, you will not be disappointed.
Anna Taylor

Enterprise Content Strategy: One Size Does Not Fit All - 0 views

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    Content Strategy for Enterprises does NOT come in a one size fits all package... Do you know what your ‪Enterprise‬ needs to establish a successful content strategy plan?
Anna Taylor

The Super Awesome Content Strategy Worksheet - 0 views

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    These templates were my effort to offer a more modern, condensed set of strategic content documents that combine the most essential stuff everyone on the team needs to kick ass.
Paula Hay

How to Make a Faceted Classification and Put It On the Web | Miskatonic University Press - 0 views

  • Kwasnick (1999) identifies four classificatory structures: hierarchies, trees, paradigms, and facets.
  • Hierarchies divide and redivide things into groups where each new group is a sub-species of its parent group; everything that is true of a group is also true of its sub-groups and so on down (Kwasnick 1999, 25). The Linnean taxonomy of living things is the classic example of this.
  • Trees, in contrast, do not have the rules of inheritance (Kwasnick 1999, 30). For example, North America contains Canada, the United States, and Mexico, and Canada contains ten provinces and three territories, but Ontario is not a kind of Canada, and Canada is not a kind of North America
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  • A paradigm is a two-dimensional classification (imagine a spreadsheet). Use paradigms when there are two independent aspects to consider. Kwasnick (1999, 35-36) uses the example of terms describing kinship relations, which can be organized into a grid, with sex (male/female) along one axis, and relation (parent, sibling, parent's sibling) along the other axis
  • Facets will handle three or more dimensions of classification.
  • Kwasnick (1999, 40-42) lists several things in favour of faceted classifications: they do not require complete knowledge of the entities or their relationships; they are hospitable (can accommodate new entities easily); they are flexible; they are expressive; they can be ad hoc and free-form; and they allow many different perspectives on and approaches to the things classified.
  • Ranganathan's Colon Classification has five facets, now classic (see Ranganathan (1962), among his many books, for an introduction to the facets and how to use them): Personality (the something in question, e.g. a person or event in a classification of history, or an animal in a classification of zoology) Matter (what something is made of) Energy (how something changes, is processed, evolves) Space (where something is) Time (when it happens
  • look to BC2 for ideas (Broughton 2001, 79): thing/entity kind part property material process operation patient product by-product agent space time
  • Spiteri follows Ranganathan and divides classification into three parts: "the Idea Plane, which involves the process of analyzing a subject field into its component part; the Verbal Plane, which involves the process of choosing appropriate terminology to express those component part; and the Notational Plane, which involves the process of expressing these component parts by means of a notational device
  • Going from Idea (which Spiteri divides into two parts) to Verbal to Notational Planes take us from idea to word to number, from the general concept of what the entity is about to expressing that concept in a controlled vocabulary to turning those words into notation.
  • My procedure for making the faceted classification system rearranges Vickery's steps, and adds to the start and finish to make it complete from beginning to end.
  • There are three questions to ask when planning how to build the web site. Finding and blending the appropriate answers will give you a good starting point for building navigational tools for the site.
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