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Anna Taylor

Enterprise Content Strategy: One Size Does Not Fit All - 0 views

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    Content Strategy for Enterprises does NOT come in a one size fits all package... Do you know what your ‪Enterprise‬ needs to establish a successful content strategy plan?
simplea

From Content Modeling to content-driven Customer Experiences - 0 views

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    The Evolution of the Core Content Model
simplea

Maximize Chatbot ROI with a Structured Content Model - 0 views

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    Don't build or buy an enterprise chatbot without a content model. Learn how to maximize the ROI of chatbots with structured content you already own.
simplea

Transforming Content Into Assets - 0 views

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    Recognizing content as an actual, measurable asset
simplea

What Is Content Engineering? - 0 views

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    Content engineering is the practice of organizing the shape, structure, and application of content. Content engineering is broken down into seven primary disciplines: model, metadata, markup, schema, taxonomy, topology, and graph.
simplea

Content Strategy in Today's Dynamic CMS Environment - 2 views

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    Barb Mosher Zinck and Cruce Saunders sat down to discuss the state of content and strategies organizations can employ to navigate an increasingly complex content landscape.
simplea

What Is the Semantic Web? - 0 views

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    The Semantic Web is the knowledge graph formed by combining connected, Linked Data with intelligent content to facilitate machine understanding and processing of content, metadata, and other information objects at scale.
simplea

Content Engineering as the bridge between IT and marketing - 0 views

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    Content marketing gets more sophisticated and targeted every year
simplea

9 Reasons to Build a Content Engineering Practice - 0 views

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    Content engineering involves organizing the shape, structure and application of intelligent content.
Paula Hay

Content strategy: The new face of documentation | Intentional Design Inc. - 1 views

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    Slide presentation by Rahel Bailie from STC Summit 2009 in Atlanta. Excellent overview of content strategy's role in communications, very well worth the time.
simplea

The Emerging Role of the Content Engineer for Content Marketing - 0 views

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    The era of customer experience management (CEM) is well upon us. The customer is calling the shots and technical communicators are scrambling to deliver the goods across an expanding buffet of audiences, devices, and channels.
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