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simplea

Content Engineering as the bridge between IT and marketing - 0 views

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    Content marketing gets more sophisticated and targeted every year
Anna Taylor

Your Content Marketing Toolkit - 1 views

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    You need to have the mindset that a content marketing campaign is a project just like a search engine optimization campaign or a product development incubator. It requires careful research, planning, time management, scheduling, creativity, and project tracking. Here is Your Content Marketing Toolkit... Have you heard of them?
simplea

From Content Modeling to content-driven Customer Experiences - 0 views

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    The Evolution of the Core Content Model
simplea

Maximize Chatbot ROI with a Structured Content Model - 0 views

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    Don't build or buy an enterprise chatbot without a content model. Learn how to maximize the ROI of chatbots with structured content you already own.
simplea

Transforming Content Into Assets - 0 views

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    Recognizing content as an actual, measurable asset
simplea

What Is Content Engineering? - 0 views

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    Content engineering is the practice of organizing the shape, structure, and application of content. Content engineering is broken down into seven primary disciplines: model, metadata, markup, schema, taxonomy, topology, and graph.
Anna Taylor

Aligning Content With Customer Needs - 1 views

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    Publishing quality content for customers' needs is paramount in any content marketing effort. Content that is created based on the unique interests of a target group has the best chance of being monetized; a target group that finds content engaging is much more likely to respond to content-relevant sales pitches and marketing efforts.
simplea

The Emerging Role of the Content Engineer for Content Marketing - 0 views

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    The era of customer experience management (CEM) is well upon us. The customer is calling the shots and technical communicators are scrambling to deliver the goods across an expanding buffet of audiences, devices, and channels.
simplea

What Is the Semantic Web? - 0 views

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    The Semantic Web is the knowledge graph formed by combining connected, Linked Data with intelligent content to facilitate machine understanding and processing of content, metadata, and other information objects at scale.
simplea

9 Reasons to Build a Content Engineering Practice - 0 views

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    Content engineering involves organizing the shape, structure and application of intelligent content.
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