You need to have the mindset that a content marketing campaign is a project just like a search engine optimization campaign or a product development incubator. It requires careful research, planning, time management, scheduling, creativity, and project tracking. Here is Your Content Marketing Toolkit... Have you heard of them?
Content engineering is the practice of organizing the shape, structure, and application of content. Content engineering is broken down into seven primary disciplines: model, metadata, markup, schema, taxonomy, topology, and graph.
Publishing quality content for customers' needs is paramount in any content marketing effort. Content that is created based on the unique interests of a target group has the best chance of being monetized; a target group that finds content engaging is much more likely to respond to content-relevant sales pitches and marketing efforts.
The era of customer experience management (CEM) is well upon us. The customer is calling the shots and technical communicators are scrambling to deliver the goods across an expanding buffet of audiences, devices, and channels.
The Semantic Web is the knowledge graph formed by combining connected, Linked Data with intelligent content to facilitate machine understanding and processing of content, metadata, and other information objects at scale.