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HIGHRISE explores vertical living in the global suburbs. It's multi-year, many-media collaborative documentary experiment at the National Film Board of Canada, directed by Katerina Cizek, produced by Gerry Flahive. Over the years, HIGHRISE will generate many projects, including mixed media, interactive documentaries, mobile productions, live presentations, installations and films. Collectively, the projects will both shape and realize the HIGHRISE vision: to see how the documentary process can drive and participate in social innovation rather than just to document it; and to help re-invent what it means to be an urban species in the 21st century.

Bil Moggridge, holding a keynote at the danish CIID conference Service Design Symposium emphasizes that: "But when you put all these things together, with elements from architecture, physical design, electronic technology from software, how do you actually prototype and idea for a service, and it seems that really, it's about storytelling, it's about narrative."