Skip to main content

Home/ consumerization/ Group items tagged marketing

Rss Feed Group items tagged

Filter: All | Bookmarks | Topics Simple Middle
Levy Rivers

Silverpop Takes Email Marketing Social - 0 views

www.marketwatch.com/...story.aspx

email networking silverpop social

shared by Levy Rivers on 04 Oct 08 - Cached
  • Silverpop's new Share-to-Social feature allows marketers to quickly turn emails into socially-enabled viral messages. With a click, marketers can place links within an email allowing recipients to easily post the message to their profile page on Facebook or MySpace, where friends can see the message, make comments and even post the email on their own profile pages.
  • One of our emails was posted on 50 different social network profile pages. That kind of customer endorsement turns our email 'push' marketing into a powerful 'pull' campaign."
  • And Silverpop's enhanced reporting capabilities enable marketers to identify which of their email messages have gone viral, allowing them to track message activity at a granular level and target future messages based on that information.
melvinahebert

Barclays To Host Blockchains Hackathon To Assist Contracts Processing In Derivatives Ma... - 0 views

techqy.com/ocessing-in-derivatives-market

Barclays To Host Blockchains Hackathon Assist Contracts Processing In Derivatives Market TechQY

shared by melvinahebert on 24 Jul 23 - No Cached
  • melvinahebert on 24 Jul 23
     
    Barclays, the U.K. banking behemoth, is challenging Barclays To Host Blockchains Hackathon developers to assist refurbish the worldwide derivatives market next month at a hackathon. Disclosed to the media this week, DerivHack will take place at Barclays' Rise accelerator spaces at the same time in New York and London on September 20 and 21, 2018. The ISDA (International Swaps and Derivatives Association), Thomson Reuters, and Deloitte are co-sponsoring the hackathon.
Levy Rivers

What's the Message for Marketing in Facebook's IPO Slide? | CMO Strategy - Advertising Age - 0 views

adage.com/...234900

advertising marketing

shared by Levy Rivers on 23 May 12 - No Cached
  • Facebook's sole function is engagement. It connects people with one another. Its $3 billion in revenue and $1 billion profit come from advertisers who believe that there must be ways for brands to profit from that engagement. They don't know how to do it yet. The two hypotheses they're testing are putting ads around it, and trying to actually host some of it via branded pages interspersed with people pages. There's no evidence that either yields much beyond nice-to-have benefit, and some experimenters (most recently GM) have given up trying, for now. Again, since Facebook makes money either way, I'd take a small piece of such failure and consider my life's work a success. But the bet on the inherent value of engagement is still a bet, and at $38 a share times however many zillions of shares got floated on the market, it's a huge one.
Levy Rivers

Social Networking Demystified - What is it, and how does it work? | Vision Advertising - 0 views

www.vision-advertising.com/...hat-is-it-and-how-does-it-work

demystified socialnetworking marketing

shared by Levy Rivers on 24 Oct 08 - Cached
  • Let’s define social networking for those not familiar with it. “Social networking” is a technology-based means of communication utilizing the power and variety of the Internet to provide an infinite variety of tools and offerings
  • People can leverage these sites to create a sense of presence that even traditional marketing experts can appreciate: brand awareness, lead generation, information sharing and so on. And the real keys to success are the same as in traditional marketing: frequency, relevancy and cross-marketing, to name a few.
  • Critics claim that social networking is merely a gimmick. In reality, while it is true that social networking alone will not likely produce substantial leads in the absence of other critical methodologies, it IS true that combined with other methods, and when used regularly, social networking can, and has, produced excellent results.
  • ...1 more annotation...
  • there is relatively NO barrier to entry
Levy Rivers

Design for Frugal Growth - 0 views

www.strategy-business.com/...rr00062

leadership marketing strategy

shared by Levy Rivers on 15 Oct 08 - Cached
  • The control of costs had been its greatest strength. But it was now the greatest weakness. The company had spent so many years trying to reduce expenses that this imperative was hardwired into its practices, processes, and organizational design. When executives tried to shift gears, to expand into new markets and introduce new products, those old ways of doing business also had to change.
  • Meanwhile, consumers were growing increasingly sophisticated. They wanted more information about Amberville’s products. So did institutional customers, such as schools and restaurant chains. Some Amberville marketers saw the opportunity to build Web sites and use other online channels to connect directly with consumers. But these efforts faltered amid the sheer complexity of multiple product categories. And their failure led many people in the company to conclude that even the business units that were closest to Amberville customers had lost their market focus and speed.
Levy Rivers

Marketing Executives Networking Group Research Shows Companies Effectively Using Crowds... - 0 views

www.prweb.com/...prweb764104.htm

crowdsourcing

shared by Levy Rivers on 22 Apr 08 - Cached
  • Crowdsourcing is a concept that encourages organizations to access ideas and expertise from an untapped knowledge base that often includes customers. The survey was conducted among MENG members in December of 2007 in order to gauge the opinions and experiences of its members regarding this topic. The majority of the members who responded to the survey were Chief Marketing Officers and VPs of Marketing.
  • Of particular interest is the way that these marketing executives view the effectiveness of crowdsourcing relative to internal R&D staffs for new product and service development. Sixty-two percent of executives surveyed rated crowdsourcing and consumer collaboration as an effective or highly effective approach to new product and service development, while only 11 percent more rated an internal R&D staff this way. This is a stunning development in the way executives consider approaching R&D. Additionally, 63 percent rated employee ideas and contributions as effective or highly effective, while 60 percent did the same for sourcing ideas from functional experts accessible from business and knowledge networks. Rated lowest was the use of traditional consulting and professional services firms (54 percent).
Nicole Smith

An Exciting Time for My Wife and I - 3 views

My wife and I were really excited buying our first home. However, with so many loan products in the market today, choosing the most suitable one for our requirement is quite a challenge. Thanks to ...

home loan adelaide

started by Nicole Smith on 04 Dec 11 no follow-up yet
Levy Rivers

Competitious - 0 views

www.competitious.com/projects

competitious

shared by Levy Rivers on 11 Sep 08 - Cached
  • A project contains a collection of competitors, and can represent the different products or services your company may offer. Many companies only have one project, but if your company offers products or services in different markets, using multiple projects may make sense.
Levy Rivers

Gee whiz! Unchained Labs raises $25M, acquires platform to optimize biologics research - 0 views

medcitynews.com/...rm-optimize-biologics-research

tools metrics research platform labs marketing

shared by Levy Rivers on 13 Feb 15 - No Cached
  • Levy Rivers on 13 Feb 15
     
    Tool builder
1 - 11 of 11
Showing 20▼ items per page