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Levy Rivers

What's the Message for Marketing in Facebook's IPO Slide? | CMO Strategy - Advertising Age - 0 views

adage.com/...234900

advertising marketing

shared by Levy Rivers on 23 May 12 - No Cached
  • Facebook's sole function is engagement. It connects people with one another. Its $3 billion in revenue and $1 billion profit come from advertisers who believe that there must be ways for brands to profit from that engagement. They don't know how to do it yet. The two hypotheses they're testing are putting ads around it, and trying to actually host some of it via branded pages interspersed with people pages. There's no evidence that either yields much beyond nice-to-have benefit, and some experimenters (most recently GM) have given up trying, for now. Again, since Facebook makes money either way, I'd take a small piece of such failure and consider my life's work a success. But the bet on the inherent value of engagement is still a bet, and at $38 a share times however many zillions of shares got floated on the market, it's a huge one.
Levy Rivers

Social Networking Demystified - What is it, and how does it work? | Vision Advertising - 0 views

www.vision-advertising.com/...hat-is-it-and-how-does-it-work

demystified socialnetworking marketing

shared by Levy Rivers on 24 Oct 08 - Cached
  • Let’s define social networking for those not familiar with it. “Social networking” is a technology-based means of communication utilizing the power and variety of the Internet to provide an infinite variety of tools and offerings
  • People can leverage these sites to create a sense of presence that even traditional marketing experts can appreciate: brand awareness, lead generation, information sharing and so on. And the real keys to success are the same as in traditional marketing: frequency, relevancy and cross-marketing, to name a few.
  • Critics claim that social networking is merely a gimmick. In reality, while it is true that social networking alone will not likely produce substantial leads in the absence of other critical methodologies, it IS true that combined with other methods, and when used regularly, social networking can, and has, produced excellent results.
  • ...1 more annotation...
  • there is relatively NO barrier to entry
Levy Rivers

Users Demand Expertise at How-To Web Sites - New York Times - 0 views

www.nytimes.com/...28ecom.html

& barnes crowd expertise howto noble of project wisdom

shared by Levy Rivers on 14 Sep 08 - Cached
  • Quamut is the latest brand to capitalize on what company executives said is a growing disinclination among Web users for amateur how-to advice. Whether that distaste can support a departure from Barnes & Noble’s core business is a question investors will be considering.
  • Quamut differentiates itself from the long list of how-to sites like eHow, HowStuffWorks.com and, to a lesser degree, About.com (which is owned by The New York Times Company), with a somewhat novel twist: selling downloadable documents of its otherwise free conten
  • This is far from the first online publishing initiative for Barnes & Noble, Mr. Weiss said. Among other efforts, the company in 2001 bought SparkNotes, an online study guide series, and helped oversee the expansion of that business into a wide range of topics. It also began printing and selling the guides in its stores
  • ...4 more annotations...
  • Quamut pays a team of freelance writers to create those, which are vetted by the company’s editors. Those writers, Mr. Weiss said, are the other important difference between Quamut and sites that rely on self-proclaimed experts or site visitors for content. “We actually don’t believe in the wisdom of the crowd,” he said. “This is the old-fashioned publishing model.”
  • That model has established About.com as one of the most popular sites on the Web, and helped prop up the Times Company’s revenue. About, which offers a combination of how-to content and less pedagogical information involving urban legends or political humor, pays 721 freelancers to cover some 70,000 topics. Roughly 41 million people visited the site last month, according to comScore Networks, an increase of about 3 million from December.
  • Mr. Sinha, of the JMP Group, said the most successful how-to sites are likely to include expert advice, as well as advice from other readers and a format that allows questions and answers.
  • That is closer to the approach taken by Demand Media’s eHow, which is among the oldest of how-to sites. Investors poured about $30 million into the site during the online boom, only to see the business falter when advertising revenue dried up. After Demand bought eHow two years ago, it continued to build the site’s content with professionally written articles, but also allowed users to chime in with their own advice.
  • Levy Rivers on 14 Sep 08
     
    Division of B & N is trying to move into active space
Levy Rivers

Watch TV and movies via Xbox, PS3, Wii and more | Hulu Plus - 0 views

www.hulu.com/plus

hulu plus technology legal service provider

shared by Levy Rivers on 04 Feb 15 - Cached
  • We include advertisements in Hulu Plus in order to reduce the monthly subscription price of the service
  • Levy Rivers on 04 Feb 15
     
    What are the benefits and limitations of various methods of leaving the safety of different methods of consuming media
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