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Silverpop's new Share-to-Social feature allows marketers to quickly turn emails into socially-enabled viral messages. With a click, marketers can place links within an email allowing recipients to easily post the message to their profile page on Facebook or MySpace, where friends can see the message, make comments and even post the email on their own profile pages.

One of our emails was posted on 50 different social network profile pages. That kind of customer endorsement turns our email 'push' marketing into a powerful 'pull' campaign."

And Silverpop's enhanced reporting capabilities enable marketers to identify which of their email messages have gone viral, allowing them to track message activity at a granular level and target future messages based on that information.