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Levy Rivers

Social Networking Demystified - What is it, and how does it work? | Vision Advertising - 0 views

  • Let’s define social networking for those not familiar with it. “Social networking” is a technology-based means of communication utilizing the power and variety of the Internet to provide an infinite variety of tools and offerings
  • People can leverage these sites to create a sense of presence that even traditional marketing experts can appreciate: brand awareness, lead generation, information sharing and so on. And the real keys to success are the same as in traditional marketing: frequency, relevancy and cross-marketing, to name a few.
  • Critics claim that social networking is merely a gimmick. In reality, while it is true that social networking alone will not likely produce substantial leads in the absence of other critical methodologies, it IS true that combined with other methods, and when used regularly, social networking can, and has, produced excellent results.
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  • there is relatively NO barrier to entry
Levy Rivers

What is tunneling or port forwarding? - Definition from WhatIs.com - 0 views

  • Tunneling is generally done by encapsulating the private network data and protocol information within the public network transmission units so that the private network protocol information appears to the public network as data.
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    The process of targeting and encryption can the be met jointly or are the separate problems that need to be addressed separately.  
Levy Rivers

A mixed reception for social networking by emplrs w Workforce - 0 views

  • We don't officially sanction social networking on the job, but we don't really care as long as people are getting their jobs done -- 71 votes, 34.8% My organization bans it, blocking access to IM and sites such as Facebook -- 51 votes, 25% Social media is integral to our business model -- 32 votes, 15.7% We encourage our staff to use social nets to build their professional networks -- 31 votes, 15.2% We discourage it. It's too much of a time waster and a legal risk -- 19 votes, 9.3
Levy Rivers

Silverpop Takes Email Marketing Social - 0 views

  • Silverpop's new Share-to-Social feature allows marketers to quickly turn emails into socially-enabled viral messages. With a click, marketers can place links within an email allowing recipients to easily post the message to their profile page on Facebook or MySpace, where friends can see the message, make comments and even post the email on their own profile pages.
  • One of our emails was posted on 50 different social network profile pages. That kind of customer endorsement turns our email 'push' marketing into a powerful 'pull' campaign."
  • And Silverpop's enhanced reporting capabilities enable marketers to identify which of their email messages have gone viral, allowing them to track message activity at a granular level and target future messages based on that information.
Levy Rivers

Wall Street Journal Adds Social Networking Tools - Technology - redOrbit - 0 views

  • The Wall Street Journal is hoping to gain readers by renovating its Web site to include certain features from social networking sites. In it’s first major revision since 2002, WSJ.com’s new “Journal Community” will allow paid subscribers to create their own profile page with their interests, hobbies and photos.
  • The site will also be changed so that nonpaying visitors can navigate and identify free, ad-supported content.
  • Members of the Journal community will be able to comment on stories, create discussion groups and ask for business advice.
Levy Rivers

InternetRetailer.com - Social networking tools unite Circuit City shoppers and resource... - 0 views

  • Big-screen TV shoppers facing a mystifying array of models and technical jargon now can bring along a friend while shopping at CircuitCity.com. New social networking tools and ratings resources on the site enable visitors to chat with others and review magazine articles rating TVs and other electronics gear.A social media platform from Pluck Corp. also enables visitors to connect online with company product specialists for advice on tricky purchases, such as high-definition TVs, digital cameras and personal computers.
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    Ways to build convidence and sales
Levy Rivers

Marketing Executives Networking Group Research Shows Companies Effectively Using Crowds... - 0 views

  • Crowdsourcing is a concept that encourages organizations to access ideas and expertise from an untapped knowledge base that often includes customers. The survey was conducted among MENG members in December of 2007 in order to gauge the opinions and experiences of its members regarding this topic. The majority of the members who responded to the survey were Chief Marketing Officers and VPs of Marketing.
  • Of particular interest is the way that these marketing executives view the effectiveness of crowdsourcing relative to internal R&D staffs for new product and service development. Sixty-two percent of executives surveyed rated crowdsourcing and consumer collaboration as an effective or highly effective approach to new product and service development, while only 11 percent more rated an internal R&D staff this way. This is a stunning development in the way executives consider approaching R&D. Additionally, 63 percent rated employee ideas and contributions as effective or highly effective, while 60 percent did the same for sourcing ideas from functional experts accessible from business and knowledge networks. Rated lowest was the use of traditional consulting and professional services firms (54 percent).
Levy Rivers

NPR boosts online offerings, seeks larger audience - 0 views

  • NPR also plans to overhaul its Web site and expand the tools for sharing its programs elsewhere over the next few months. And it is working to increase the flexibility of its popular "podcasts," audio downloads that have tripled in usage over the past two years.These digital initiatives are aimed at capturing and retaining audiences _ particularly younger people who aren't habitual radio listeners but who represent the future for fundraising at NPR's member stations.
Levy Rivers

Users Demand Expertise at How-To Web Sites - New York Times - 0 views

  • Quamut is the latest brand to capitalize on what company executives said is a growing disinclination among Web users for amateur how-to advice. Whether that distaste can support a departure from Barnes & Noble’s core business is a question investors will be considering.
  • Quamut differentiates itself from the long list of how-to sites like eHow, HowStuffWorks.com and, to a lesser degree, About.com (which is owned by The New York Times Company), with a somewhat novel twist: selling downloadable documents of its otherwise free conten
  • This is far from the first online publishing initiative for Barnes & Noble, Mr. Weiss said. Among other efforts, the company in 2001 bought SparkNotes, an online study guide series, and helped oversee the expansion of that business into a wide range of topics. It also began printing and selling the guides in its stores
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  • Quamut pays a team of freelance writers to create those, which are vetted by the company’s editors. Those writers, Mr. Weiss said, are the other important difference between Quamut and sites that rely on self-proclaimed experts or site visitors for content. “We actually don’t believe in the wisdom of the crowd,” he said. “This is the old-fashioned publishing model.”
  • That model has established About.com as one of the most popular sites on the Web, and helped prop up the Times Company’s revenue. About, which offers a combination of how-to content and less pedagogical information involving urban legends or political humor, pays 721 freelancers to cover some 70,000 topics. Roughly 41 million people visited the site last month, according to comScore Networks, an increase of about 3 million from December.
  • Mr. Sinha, of the JMP Group, said the most successful how-to sites are likely to include expert advice, as well as advice from other readers and a format that allows questions and answers.
  • That is closer to the approach taken by Demand Media’s eHow, which is among the oldest of how-to sites. Investors poured about $30 million into the site during the online boom, only to see the business falter when advertising revenue dried up. After Demand bought eHow two years ago, it continued to build the site’s content with professionally written articles, but also allowed users to chime in with their own advice.
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    Division of B & N is trying to move into active space
Levy Rivers

joannejacobs.net: We-Think: Leadbeater's presentation - 0 views

  • And for more commercial sites and social networking platforms, delivery of professional content, editing of user generated content and responding to the needs of the users generally involves the employment of staff for those roles. Further, the ongoing bug fixing and continuing development of functional components that improve the accessibility and accuracy of information presented is an ongoing cost - and a large one.
    • Levy Rivers
       
      There is also the cost of verification - not from of the users uploading or composing the information onto the site. Not everyone as all that they post on the top of their mind.
Levy Rivers

The Blurring Boundary between Consumer and Corporate Technologies | dub - 0 views

  • This blurring of business and consumer focused applications is called “consumerization” by technology research firms such as Gartner and executives at companies such as Microsoft. Consumerization posits that consumer technologies — including social networking tools, user generated content and wikis (web-based software that allows people to create content collaboratively) — are being increasingly adopted by corporate America
  • Experts at Wharton agree that consumer technology has been going corporate in recent years. Underlying this emerging trend are young and tech-savvy workers — called “digital natives”
  • conundrum to the traditional corporate technology department. Previously, companies dictated what software and hardware were used for work purposes. Today, choosing technology is becoming increasingly democratic as workers get more of a say
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  • “We have observed a convergence of technologies between these two segments [consumer and corporate] because the user needs have been converging,” says Christian Terwiesch, a professor of operations and information management at Wharton. For instance, workers are demanding that corporate technology — say a search tool within a company — be as user friendly as Google’s popular search site.
  • Spurring this convergence of corporate and consumer technology is the fact that the line between personal lives and work has blurred.
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