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Levy Rivers

Twitter and Yammer Test Dot-Com Business Models - 0 views

  • The two poles of the debate are apparent in the world of microblogging, where people use the Web or their cellphones to blast short updates on their activities to a group of virtual followers. Twitter, a start-up company in San Francisco that has become a household name, is the leading microblogging outfit. At least three million people have tried its free service, according to TwitDir, a directory service. But Twitter has absolutely no revenue — not even ads.
  • Twitter has drawn much attention in the tech world since the service began in 2006. When a user is logged in through the Web or a cellphone, it asks one simple question, “What are you doing?” Users answer in 140 characters or less. While some of these “tweets” have the profundity of haiku, most are mundane, like “Sure is pretty out tonight” or “My eyes itch. I am very aggravated.”
  • Yammer tweaks the question, asking, “What are you working on?” The goal, said its chief executive, David Sacks, is to make offices more productive. People on Yammer update colleagues on company events or ask work-related questions without clogging e-mail boxes with mass mailings.
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  • Early next year, Twitter plans to introduce several ways to bring in revenue. One idea is to charge companies that want to use Twitter as an official channel to talk with their customers and monitor what they are saying.
Levy Rivers

The Blurring Boundary between Consumer and Corporate Technologies | dub - 0 views

  • This blurring of business and consumer focused applications is called “consumerization” by technology research firms such as Gartner and executives at companies such as Microsoft. Consumerization posits that consumer technologies — including social networking tools, user generated content and wikis (web-based software that allows people to create content collaboratively) — are being increasingly adopted by corporate America
  • Experts at Wharton agree that consumer technology has been going corporate in recent years. Underlying this emerging trend are young and tech-savvy workers — called “digital natives”
  • conundrum to the traditional corporate technology department. Previously, companies dictated what software and hardware were used for work purposes. Today, choosing technology is becoming increasingly democratic as workers get more of a say
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  • “We have observed a convergence of technologies between these two segments [consumer and corporate] because the user needs have been converging,” says Christian Terwiesch, a professor of operations and information management at Wharton. For instance, workers are demanding that corporate technology — say a search tool within a company — be as user friendly as Google’s popular search site.
  • Spurring this convergence of corporate and consumer technology is the fact that the line between personal lives and work has blurred.
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