The Behavior Wizard - 0 views
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MG Ayoub on 19 Mar 12Developped by BJ Fogg, Ph.D. (bjfogg@stanford.edu), Director, Persuasive Tech Lab @ Stanford University "Our Stanford team created these Resources Guides to help people working on behavior change projects. We can make it easier for you to: 1. Learn about a specific type of behavior change 2. Create solutions for achieving that behavior In the past, most designers and researchers guessed at solutions for changing behavior. And frankly most attempts failed. Today, rather than guessing at solutions, people who use our Resource Guides will have clear guidance."