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My grid describes 15 ways behavior can change. The purpose is to help people (including myself) think more clearly about behavior change.  Each of the 15 behaviors types uses different psychology strategies and persuasive techniques. For example, the methods for persuading people to buy a book online (BlueDot Behavior) are different than getting people to quit smoking forever (BlackPath Behavior). 

Developped by BJ Fogg, Ph.D. (bjfogg@stanford.edu), Director, Persuasive Tech Lab @ Stanford University "Our Stanford team created these Resources Guides to help people working on behavior change projects. We can make it easier for you to: 1. Learn about a specific type of behavior change 2. Create solutions for achieving that behavior In the past, most designers and researchers guessed at solutions for changing behavior. And frankly most attempts failed. Today, rather than guessing at solutions, people who use our Resource Guides will have clear guidance."