the Enterprise 2.0 story is primarily aimed at knowledge workers engaged in complex, collaborative projects which have had few effective software tools until recently, in other words strategic business activities. Industries like finance, government, civil engineering, transportation, and many others are trend to be top heavy with this kind of worker and are likely the last major bastions of productivity gains in modern economies, if the right solutions can be brought to bear. In other words, Enterprise 2.0 can help some of our most important and most valuable workers do better work while providing more value to the organization as a whole.
angelica laurencon on 12 Feb 12These days, a high proportion of the population of developed countries are employed as information workers. That is, they don't produce physical goods, but instead spend their time creating, developing, sharing and consuming information. As a general rule, if you have a computer on your desk at work, you are an information worker. The chances are, you'll also use e-mail a lot of the time, and have access to the Web. Because desktop computers crept into our work-lives slowly, there was never a point where the corporate World stood up and said "right, everyone to the training room!" Instead, people often have had to learn the generic skills necessary to be an information worker themselves through trial and error.
