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Tanya Tan

Emotion and Virality on Social Media » Social Media Lab - 0 views

socialmedialab.ca/?page_id=4645

Virality Viral Viral Content Social Media

shared by Tanya Tan on 11 Mar 14 - No Cached
  • Is Happiness Contagious Online?
  • Can happiness spread from person to person? If we are talking about a network of locally bounded individuals with many face-to-face interactions consisting of “strong” ties, the answer is a definite “Yes!”
  • This study uses advanced automated sentiment analysis techniques to determine whether positive messages (tweets) posted online via Twitter, a popular microblogging site, are more likely to be forwarded (retweeted) as compared to negative messages.
  • Tanya Tan on 11 Mar 14
     
    This article analyzes the idea of how virality can be influenced by the emotions felt by the audience. For example, the article explains how people who feel emotions such as happiness as result of viewing certain content are more likely to share it with their friends and networks, therefore contributing to it going viral. The article also uses data collected from Fowler and Christakis' study in 2008 which monitored the emotions people experienced when sharing things on Twitter.
ryley Hughes

Why listening to the radio gives us more pleasure than watching TV or using a laptop | Mail Online - 0 views

www.dailymail.co.uk/...-watching-TV-using-laptop.html

listening radio pleasure media content company social comparison web happy music communication

shared by ryley Hughes on 04 Feb 14 - No Cached
  • The report said: ‘Radio is chosen as a lifestyle support system, to help people feel better as they go about their daily lives. Rather than the peaks and troughs that people have claimed to experience with TV and the internet, radio provides a consistent environment themed and shaped to suit the listener’s needs  at any given time of day, and one that is generally upbeat in tone.’
  • radio had the most mood-enhancing effect, with listeners saying that it lifted their happiness levels 100 per cent and energy levels by 300 per cent
  • Rachel Boere on 04 Feb 14
     
    This article speaks to the effects of listening to the radio compared to watching TV, surfing the web, or doing none of the above. Radio, according to this survey, makes people happier and gives them more energy as they go about their lives everyday when compared to people that watch television, people that use the internet, and people that consume no media at all. Could this be because of how engaged it forced us to be? 
  • ryley Hughes on 01 Apr 14
     
    This article relates to the prior discussion of "blindness" experienced by radio listeners.  To elaborate, radio is a simple form of media which can thus produce a more intimate relationship between host and listener.  Radio hosts often seem to have more authentic personalities vs those on other forms of media, which makes content more friendly and familiar to listen to.  This article reflects upon positive emotions experienced by listeners vs those experienced by other media.  
Talia Baksh

An Introduction to Color Theory for Web Designers - Tuts+ Web Design Article - 0 views

webdesign.tutsplus.com/...-web-designers--webdesign-1437

color theory web designers web design colour schemes

shared by Talia Baksh on 23 Mar 14 - No Cached
  • What is Color Theory?
  • 3 terms which define the basic Color Theory:
  • Complementation Complementation refers to the way we see colors in terms of their relationships with other colors. When colors occupy opposite ends of the color spectrum, they lead people to consider a design visually appealing by establishing a happy medium the eye can reside in.
  • ...21 more annotations...
  • Rather than straining to accommodate for a particular area of the color spectrum, the eye is provided a balance.
  • Contrast Contrast reduces eyestrain and focuses user attention by clearly dividing elements on a page. The most apparent example of contrast is an effective selection of background and text color, as shown below:
  • Vibrancy
  • Brighter colors lead the user to feel more energetic as a result of your design, which is particularly effective when you are trying to advertise a product or invoke an emotional response. Darker shades relax the user, allowing their mind to focus on other things.
  • How Do I Select an Effective Color Scheme?
  • Here are 3 of the commonly accepted structures for a good color scheme: triadic, compound, and analogous:
  • Triadic Color Scheme
  • Composed of 3 colors on separate ends of the color spectrum. There is a very easy way to create a Triadic color scheme:
  • Take a color wheel, and choose your base color. Draw an Equilateral Triangle from this point. The three points of the triangle will form your tri-color scheme. By using an Equilateral Triangle, you can ensure the colors have equal vibrancy and compliment each other properly.
  • Compound Color Scheme (aka Split Complimentary)
  • The Compound color scheme is based on providing a range of Complementary Colors: two colors are chosen from opposite ends of the color spectrum.
  • Analogous
  • An Analogous color scheme is based on a careful selection of colors in the same area of the color spectrum.
  • Ways to Make Your Life Easier
  • there are a few tools at our disposal that make color selection extremely easy when utilized properly.
  • Kuler
  • A tool developed by Adobe, Kuler is aimed at providing an intuitive way to create a color palette. Every color on the palette can be individually modified, or chosen as the base color, with a few simple clicks. Palettes can be saved and published, and there are a number of great community entries available on their site. Under each color, the export codes are provided (including hexadecimal).
  • Color Scheme Designer 3
  • By providing a very simple and controlled selector, Color Scheme Designer provides a very low barrier of entry, and its choice of color principles present a variety of options. While it doesn't teach its users why the colors work well together (Kuler's dynamic color wheel is much more effective in that regard), its results are great as a starting point or to finish a prototype.
  • Its more advanced options are very useful: features such as the ability to adjust an entire palette's saturation and contrast, color blind overlays, and sample website previews are things I hope Kuler implements very soon.
  • Summary Choosing colors on opposite ends of the spectrum creates a visual harmony for the eyes. A high contrast between elements makes text easily readable, and guides your reader's attention. The brighter the colors, the more mental energy they will consume. Don't be afraid to use tools such as Kuler and Color Scheme Designer 3, they only make your life easier and prevent you from becoming frustrated with the learning process.
  • Talia Baksh on 23 Mar 14
     
    This website contains very detailed information on colour theory. It defines and explains the 3 core principles of colour theory (complementation, contrast and vibrancy). It also advises the reader on structures of how to select good colour schemes (triadic, compound, and analogous). Furthermore, it includes advice on tools the reader can use to design colour schemes.
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