Social Media Marketing: Going viral is so easy it's hard | MarketingExperiments Blog: Research-driven optimization, testing, and marketing ideas - 0 views
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More importantly, how can you position your marketing messages to go viral?
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you have little control over how to get that exposure to your message.
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I simply haven’t seen anyone that can force virality.
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Burstein's article looks into the concept of virality from a marketing standpoint and examines how to use social media in order to market a product or brand in a way that it will reach a large audience and reach a level of virality. Burstein says that although you do you know have full control of whether your message will reach viral status, there are ways in which to encourage virality. For example, Burstein explains getting involved with your audience and being engaged with social media outlets. As well, he advises marketers not to come off as "salesly" or pushy, and to instead recognize the needs of your audience.