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Talia Baksh

An Introduction to Color Theory for Web Designers - Tuts+ Web Design Article - 0 views

  • What is Color Theory?
  • 3 terms which define the basic Color Theory:
  • Complementation Complementation refers to the way we see colors in terms of their relationships with other colors. When colors occupy opposite ends of the color spectrum, they lead people to consider a design visually appealing by establishing a happy medium the eye can reside in.
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  • Rather than straining to accommodate for a particular area of the color spectrum, the eye is provided a balance.
  • Contrast Contrast reduces eyestrain and focuses user attention by clearly dividing elements on a page. The most apparent example of contrast is an effective selection of background and text color, as shown below:
  • Vibrancy
  • Brighter colors lead the user to feel more energetic as a result of your design, which is particularly effective when you are trying to advertise a product or invoke an emotional response. Darker shades relax the user, allowing their mind to focus on other things.
  • How Do I Select an Effective Color Scheme?
  • Here are 3 of the commonly accepted structures for a good color scheme: triadic, compound, and analogous:
  • Triadic Color Scheme
  • Composed of 3 colors on separate ends of the color spectrum. There is a very easy way to create a Triadic color scheme:
  • Take a color wheel, and choose your base color. Draw an Equilateral Triangle from this point. The three points of the triangle will form your tri-color scheme. By using an Equilateral Triangle, you can ensure the colors have equal vibrancy and compliment each other properly.
  • Compound Color Scheme (aka Split Complimentary)
  • The Compound color scheme is based on providing a range of Complementary Colors: two colors are chosen from opposite ends of the color spectrum.
  • Analogous
  • An Analogous color scheme is based on a careful selection of colors in the same area of the color spectrum.
  • Ways to Make Your Life Easier
  • there are a few tools at our disposal that make color selection extremely easy when utilized properly.
  • Kuler
  • A tool developed by Adobe, Kuler is aimed at providing an intuitive way to create a color palette. Every color on the palette can be individually modified, or chosen as the base color, with a few simple clicks. Palettes can be saved and published, and there are a number of great community entries available on their site. Under each color, the export codes are provided (including hexadecimal).
  • Color Scheme Designer 3
  • By providing a very simple and controlled selector, Color Scheme Designer provides a very low barrier of entry, and its choice of color principles present a variety of options. While it doesn't teach its users why the colors work well together (Kuler's dynamic color wheel is much more effective in that regard), its results are great as a starting point or to finish a prototype.
  • Its more advanced options are very useful: features such as the ability to adjust an entire palette's saturation and contrast, color blind overlays, and sample website previews are things I hope Kuler implements very soon.
  • Summary Choosing colors on opposite ends of the spectrum creates a visual harmony for the eyes. A high contrast between elements makes text easily readable, and guides your reader's attention. The brighter the colors, the more mental energy they will consume. Don't be afraid to use tools such as Kuler and Color Scheme Designer 3, they only make your life easier and prevent you from becoming frustrated with the learning process.
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    This website contains very detailed information on colour theory. It defines and explains the 3 core principles of colour theory (complementation, contrast and vibrancy). It also advises the reader on structures of how to select good colour schemes (triadic, compound, and analogous). Furthermore, it includes advice on tools the reader can use to design colour schemes.
Karen Espinola

50 Disney Movies Based On The Public Domain - Forbes - 0 views

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    This contains a list of Disney movies that have used plots from movies, songs, and books in the public domain. This makes me question how many other movies outside of Disney have followed suit in taking ideas from public domain. Is there actually any original inventive ideas?
Janelle Tyme

IP Osgoode » The Copyright Pentalogy: How the Supreme Court of Canada Shook U... - 0 views

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    This article summarizes the history of Canadian fair dealing and explains the transition from fair dealing to fair use from three different scholars' perspectives. It also includes case-based examples, such as Access Copyright's legal action against York University.
Sohyun Kim

New tools for new movements: Using social media for civil good - 0 views

  • social media had an enormous impact on the fate of the bill. Demonstrations were held all over Europe, Twitter and other social media were used to contact, support and encourage the MEPs to vote against ACTA.
  • Thus, this is just one side of the story: through new and social media, activists and NGOs can directly reach their audience, supporting and sometimes even replacing traditional media as information source.
  • “Take the ‘occupy movements’, for example: they used Twitter as a main means to spread the word and report real-time what is happening in the field, they used livestream channels to broadcast from the protests and tell a different perspective from TVs and newspapers. Occupy folks used blogs to tell in-depth stories from the field, photos to document and illustrate the stories, and podcasting to make the voice of the protesters heard and to amplify the message.”
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  • Smartphones, the Internet, the new media and the social networks are excellent means to help every citizen to run stories from the field, documenting cases and share them widely with audience through blogs and social networks.
  • An important exception to this has been, in recent years, the rise of the Italian Five Star Movement. In origin a simple association of different groups of local activists coalesced around beppegrillo.it, a blog founded by former comedian Beppe Grillo, the movement quickly grew into becoming one of the main forces of the Italian political arena. Its disruptive political agenda, together with the charisma of Beppe Grillo, explains this quick rise to prominence.
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    This compilation of articles show how social media can be used to create awareness on current events and in turn can push for a change for the world to improve. The various articles are based in Europe and how movements were successful or on the way to reach their goal(s).
jorybrodkin

SEVEN ELEMENTS OF GOOD STORYTELLING - 0 views

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    Looking at this reading on elements of good storytelling, the writer informs on 7 crucial parts in every good story. Starting with the premise, this gives the story a base, in which the characters are able to evolve from. In a good story, you need a main setting as well, where all events take place and gives reason to the story. Within the context of this story, you need both a protagonist and antagonist character, who are the main fighting force in the story. They add to the conflict, which is the rising part of the story, connected by arches, leading to a final resolution.
Janelle Tyme

Anti-piracy firm targeting Canadians who download illegally - The Globe and Mail - 0 views

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    This article is about a firm called Canipre, which is the only anti-piracy enforcement firm that provides forensic services to copyright holders in Canada. The firm has been monitoring Canadian users' downloading for several months from Ontario-based internet provider, Teksavvy.
shirlyargoetti

Strategies to Grow Your Business and Build Your Brand - 1 views

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    This article refers to the lecture and assignment of the power of social media tools to represent a brand or organization. Furthermore, this article talks about the four big social media platforms, being LinkedIn, Facebook, Twitter, and YouTube. These social media tools are great for commercial use; to connect and gather interest from the public. It touches base with individuals on an almost personal perspective, as the platforms talk directly to an individual or certain group. This article emphasizes why these 4 well known platforms are being used by marketing teams and organizations themselves.
Rhonda Atkinson

How To Make A Video Go Viral - Based On The Variables In This Algorithm - 2 views

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    Having issues getting view counts on your video? Don't fret; instead this resource may help you. Laura Stampler discusses the power of viral video, provides great examples, and even reveals the secrets of making a viral ad. What 2 things are crucial to making a true viral ad? Read on to find out.
Talia Baksh

5 Killer Web Design Tips That Will Make Your Life Easier | Adda Birnir - 0 views

  • 5 Killer Web Design Tips That Will Make Your Life Easier
  • We all want to have a beautifully designed website and yet, it's surprisingly hard. So what is it that great designers know that the rest of us don't?
  • 1. Learn the fundamental rules of type design:
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  • The key to good web design, says Ryan Shafer, Lead Digital Designers at MTV & VH1, is remembering that the web is really just a bunch of text. "I encourage all budding web designers to embrace that the web is fundamentally about typography design."
  • For headlines: Make them bold and easy to scan San serif typefaces are great for headlines because they are stark and easy to read at larger sizes For body text, you want to maximize legibility: For lots of text opt for a serif typeface Make the font-size much larger than you think is necessary, we recommend 16 px at minimum Lines should never be more than 50-60 characters long
  • 2. Pick a solid typeface, and maybe one with a touch of whimsy
  • the web is pixel based. So if your image isn't large enough it's going to look pixelated.
  • Proxima Nova has replaced Helvetica Neue as my sans-serif typeface of choice.
  • 3. Pick a three-color pallette & then stick to it!
  • When it comes to picking a color pallette the key is to pick it and stick (to) it. Consistency is everything when it comes to creating a cohesive color palette for your site.
  • 4. Make sure your photos are the right size
  • When it comes to picking a font-face you want to pick something super easy to read, graphic, and maybe something a little, you know, whimsical.
  • "Photo clarity adds a lot of credibility to a site, even if they weren't taken by you."
  • 5. When in doubt, give it space
  • The most important design tip is also the simplest: "Make sure your content has breathing room; give it proper margins will help with legibility and focus."
  • "Too much text can be a bit daunting. Text is necessary so make sure to break it up with larger sub headings and legible paragraphs. Considering using icons or images as alternative ways to communicate your point."
  • Consistency is key. Nothing will tank your design faster than picking one design direction and then switching it halfway through.
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    This article highlights 5 golden rules for effective web design. The article describes how to make typefaces work to your advantage, how to choose colour palettes, the advantages of correctly sized graphics, how to include space and headings, and the importance of consistency in design.
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