Skip to main content

Home/ CMN450 (03) Participatory Media/ Group items tagged dealing

Rss Feed Group items tagged

Janelle Tyme

IP Osgoode » The Copyright Pentalogy: How the Supreme Court of Canada Shook U... - 0 views

  •  
    This article summarizes the history of Canadian fair dealing and explains the transition from fair dealing to fair use from three different scholars' perspectives. It also includes case-based examples, such as Access Copyright's legal action against York University.
Jayesh Mistry

Has new media changed copywriting? - Direct Marketing News - 0 views

  •  
    Caputo and contender Dunleavy discuss whether or not new media has changed copywriting. Caputo agrees in that the processes has gone from a thoughtful, multi-step process to the simple process of a few keystrokes. Dunleavy argues that the processes has not changed, but the creative writing process remains the same. She says that the biggest difference is instead of talking directly to the audience, we must engage them in conversation. Key takeaway: Copywriting in new media involves a great deal of participation as a contingency.
Talia Baksh

Website design aesthetics - 0 views

  • The Internet can be a cruel place, where the laws of evolution apply. You have to adapt, be adept and adopt a new attitude about your site's aesthetics - and the look and feel and the impression these design aspects have on visitors.
  • Even if you're working on your own, with free website templates, you still have to consider that first impression on your site visitors. If the website looks cheap, it won't instil visitor confidence. In fact, most of them will click off before your dancing bear Flash animation fully downloads (and you thought it was so cute).
  • Product selection, tone of screen text, motifs, marketing strategies, links - virtually everything about an online business must be targeted with laser precision on a known demographic.
  • ...11 more annotations...
  • If you aren't a writer, outsource the writing to capture the right tone, the appropriate slant and the most cogent organisation of content. You may be working on a shoestring budget, but this is one area of ecommerce where it pays to get professional help if you don't know much about effective written communication and visual appeal.
  • Do some market research. Visit other sites - successful sites - to see how they're doing it so well. It's unethical to rip off an existing site, no doubt, but you can't copyright an idea and ideas - the right ideas - are what you're after.
  • Look at your homepage
  • Eye appeal is everything, but what's appealing to one pair of eyes can be singularly unattractive to another.
  • Site design and eye appeal
  • Consider the elements of visual design. Are the colours appropriate for your target demographic? If you're selling quilting supplies, pinks and lavenders are perfectly appropriate.
  • Put yourself in the place of the ideal visitor (the one with something to buy) and ask yourself if the colours work for that individual.
  • Consider the balance and proportion of the elements on your homepage. Is that gigantic banner attractive?
  • Site demographics
  • Market expectations
  • So what does your target demographic expect when they shop online? A certain attitude? Certainly the 'right' look and feel. Warm and fuzzy? Razor's edge? Comforting and welcoming?
  •  
    This article deals with website design and what to make note of when designing, as most first-time visitors will give you less than five seconds to "wow" them, making the aesthetics a vital part of reeling in customers. The website must be both visually appealing to your targeted demographic as well as communicate important things to know.
  •  
    This article covers website aesthetics. Clara Teoh advises web designers to design their websites with: the preferences of their target demographic in mind, the right tone  to focus on designing the layout of the website to capture the attention of users by choosing appropriate colours and  correctly sized buttons. She also says to compare your site using other successful websites as benchmarks. She goes on to say that site aesthetics even affect variables like conversion rates and sales for businesses.  
1 - 3 of 3
Showing 20 items per page