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"Twitter Best Practices for Nonprofit Organizations [twitter.com/nonprofitorgs :: More Web 2.0 Resources for Nonprofit Organizations Please Note: Three new best practices are added each month. Please subscribe to DIOSA Communication's Web 2.0 Best Practices e-newsletter to be alerted when new Twitter best practices have been posted. DIOSA Communications also offers a Webinar on How Nonprofit Organizations Can Successfully Use Twitter and Flickr."

Some of us on the Friends of Live Earth team recently had the opportunity to sit down with Charles Porch from ning, who gave some general pointers on network building best practices. Porch has worked with thousands of the 1.1 million communities now using the ning social community platform. So here's your quick jujitsu: 1) The network should have a purpose. It shouldn't be just a fan club, instead it should try to achieve something, and if it's a nonprofit have a clear call-to-action.

Yesterday, I facilitated a session called Mapping Social Media to Strategy. Here's the description: The session will share an overview of why the sequence listen, learn, and adapt is critical to implementing a successful social media strategy. We'll take a look at how to use both qualitative and hard data points to refine and adapt your strategy as well as the role of continuous listening and learning through implementation of pilots. We'll examine what can and can't be quantified as well as various metrics and analytics tools. All this will be shared through a lively mix of discussion and case studies. Takeaways: 1. How to listen to improve the results of your social media strategy implementation 2. An understanding of the right metrics to use and how/when to incorporate qualitative information 3. An introduction to analytic tools and individual/team reflection processes