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Micromax Dual 4 a mid-range budget segment smartphone with dual-rear camera and some new security features

Micromax dual4 with dual rear camera and some new security features

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The business entity concept indicates that a business and its owners are two separate entities. Therefore, their financial treatment should not be the same. Under the business entity concept, the business performance of different segments or divisions gets calculated or measured separately.

Although technically not a part of the "target" segment, influencers play a key role in the purchasing decisions of your target audience and should be included in your B2B marketing database resources. This post looks at a few basic guidelines to help you confidently identify and precisely target B2B influencers with your email marketing campaign.

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