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Steve Ransom

Website Survey: 'Mac vs PC' stereotypes broadly true | MacNN - 25 views

  • Mac owners broadly knew: that they see themselves as hip, liberal, verbally-oriented, more adventurous and more creative, while PC people see themselves as very mainstream, conservative (in the general sense of the term, not just politically), math-oriented and less comfortable overall with computers and technology.
  • Mac users can seem trendy, shallow, arrogant or pretentious -- the favourite soft drink picked by Mac users was San Pellegrino Limonata, while the PC users chose Pepsi -- and from a Mac person's view, PC users tend to be rigid, close-minded, conformist and boring.
  • Mac users are 80 percent more likely to be vegetarian; PC users prefer Harleys to Vespas by 70 percent; PC users love the cute captioned cats of I Can Haz Cheezburger, while Mac users get their smiles from Boing Boing
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  • Mac users are better educated (67 percent of Mac users completed a four-year degree, while only 54 percent of PC users did so), more liberal (58 versus 36 percent), more urban (52 percent said they live in a city while PC users tended to live in rural or suburban areas) and younger (18-34 demographic) than their PC counterparts (who tended to be more in the 35-49 demographic).
  • PC users, the survey found, like fitting in over "making their own mark" (twice as often as Mac users); prefer staying at home to "partying"; enjoy mainstream TV shows (such as "The Tonight Show") and TV channels (The History Channel, Syfy, USA) much more than Mac users (who tend towards edgier shows like "Parks and Recreation" and channels like Bravo, Showtime and HBO); they prefer to be "later adopters" of technology and are twice as likely to find it a "struggle" that's akin to learning a foreign language, and PC users tend to stick with well-established brands in everything from restaurants to painters, while Mac users bent towards the newer, more fashionable trends.
    Who's hipper? Mac folks, of course - more educated, too!
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