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Every time you do something that is important, write down what you expect will happen. The most important decisions in organizations are people decisions, and yet only the military, and only recently, has begun to ask, "If we assign this general to lead this base, what do we expect him to accomplish?" Three years later they look back at what they had written. They have now reached a point where 40 percent of their decisions work out.

what we have to learn to get the full benefit from our strengths, where our weaknesses lie, what our values are.

The productivity of teachers, for instance, has not improved, and may in fact have shrunk, in the past 70 years. (Of course teachers in the 1920s enjoyed the advantage of not having faculty meetings to attend.)

What are you being paid for, and how much time do you spend doing that? Typically, nurses say they are paid to provide patient care, or to keep the doctors happy. Both are good answers; the problem is that they have no time to do either job. One hospital more than doubled its nurses' productivity simply by asking them these two questions, and then hiring clerks to do the paperwork that prevented nurses from doing their real job.

Effective organizations put people in jobs in which they can do the most good. They place people -- and allow people to place themselves -- according to their strengths.

Know people's strengths. Place them where they can make the greatest contributions. Treat them as associates. Expose them to challenges.

the United States is that it attracts top knowledge workers from around the world -- not just because they earn more money but because they are treated as colleagues, not as subordinates.

Organizations that understand this -- and strip away everything that gets in their knowledge workers' way -- will be able to attract, hold, and motivate the best performers.

Mac users are better educated (67 percent of Mac users completed a four-year degree, while only 54 percent of PC users did so), more liberal (58 versus 36 percent), more urban (52 percent said they live in a city while PC users tended to live in rural or suburban areas) and younger (18-34 demographic) than their PC counterparts (who tended to be more in the 35-49 demographic).

PC users, the survey found, like fitting in over "making their own mark" (twice as often as Mac users); prefer staying at home to "partying"; enjoy mainstream TV shows (such as "The Tonight Show") and TV channels (The History Channel, Syfy, USA) much more than Mac users (who tend towards edgier shows like "Parks and Recreation" and channels like Bravo, Showtime and HBO); they prefer to be "later adopters" of technology and are twice as likely to find it a "struggle" that's akin to learning a foreign language, and PC users tend to stick with well-established brands in everything from restaurants to painters, while Mac users bent towards the newer, more fashionable trends.