How to Plan and Run an Effective A/B Split Test for Your B2B Email Campaign in 10 Easy ... - 0 views
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clarence Mathers on 03 Sep 12Good email marketers test; great email marketers test, test, and test again. Consistent and regular testing enables you to find which aspects (content, schedule, B2B email list, etc.) of your campaign need fixing or improvement and allows you to see which strategies work before implementation.