You fight with your employees: In some businesses, management and employees are constantly at odds. (An example was given of a unionized workforce where management-labor strife was common). This is also not the type of company that should encourage employees to communicate directly with customers via social media.
Management skepticism: If management doesn't believe in social media, then employees who have been told for years that public communication needs to be filtered will be hesitant to try out a new medium which requires them to speak openly. In this scenario, management needs to encourage and reward participation to make social media work. If they don't, it will fail.
Strategic Vacuum: Don't do social media just to do social media. If a company doesn't know what they're trying to accomplish, then there will be nothing to measure and no way to determine success. Just as with any other initiative a company takes on, there needs to be an objective...and that objective shouldn't be to distribute a press release.
Group items tagged
Networked Student video - 0 views
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Networked student video contributed by Wendy Drexler and inspired by Common Craft videos.
35+ Social Media Tools That Make Life Easier | Freelance Folder | The Blog For Freelanc... - 0 views
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over 35 tools that can help you do more with social media in less time.
Teenagers' Internet Socializing Not a Bad Thing - NYTimes.com - 0 views
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Good news for worried parents: All those hours their teenagers spend socializing on the Internet are not a bad thing, according to a new study by the MacArthur Foundation. Readers' Comments Share your thoughts. Post a Comment »Read All Comments (21) »"It
A Quick Tour & Review of Social Networks for Ages 5-8+ | BlogWalker - 0 views
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A Quick Tour & Review of Social Networks for Ages 5-8+
08.03.10: MySpace in Democracy: inquiry on how social networks and media technologies p... - 0 views
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This unit on "MySpace in Democracy: inquiry on how social networks and media technologies promote and disrupt democratic practices" is intended to integrate with the School Districts Philadelphia's middle grades' Social Studies core curriculum. Through my proposed unit, students will conduct inquiry on how the proliferation of social networking sites, search engines, and electronic media shapes democratic practices. Inquiry and critical thinking will be core skills students will master. To lead students to master research skills this unit will use media literacy and free speech topics to provide students with seed ideas for their own inquiry. As Leonisa Ardizzone posits, students need to find themselves at the center rather than the margins of learning for critical pedagogy to take place. 1 My students consequently need opportunities to create their own media where their voices can be heard and honored. The hope is that my students' voices will placed at the center of topics related to digital literacy and democratic practices.
http://www.volunteerspot.com/pto - 0 views
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Volunteer Scheduling made EASY for PTA, PTO, PSA, Booster Clubs & more!
When NOT to Use Social Media - ReadWriteWeb - 0 views
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only 2% of businesses are using Twitter as a marketing tool. Only 2% - can you believe that?
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Educators would be wise to examine if these are some of the reasons email, admin blogging and other forms of social media are failing in the public school systems.
5 Ways to Improve FriendFeed - 0 views
Libraries and Social Networks - 0 views
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A great slideshow with stats on internet use and digital literacy trends
Tweetboard - True Twitter Conversation - 0 views
SOcial Media Bible | Fast Company - 0 views
Wiki:Participatory Media Lesson Plans - 0 views
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These are a series of small lesson plans (I call them "labs") I've used as assignments for my students. These pages serve as more permanent reminders of what I show them during the face to face class meeting, as assignments, and as resource pages for further learning. Please feel free to add your own.
Brainify - Social academic bookmarking - 0 views
Social Media Guidelines for Schools - 1 views
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This is a collaborative project to generate Social Media Guidelines for school districts. The goal of this guideline is to provide instructional employees, staff, students, administrators, parents and the school district community direction when using social media applications both inside and outside the classroom.
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