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Gail Casey

Tech Fortress Teacher Technology Blog - 0 views

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    am a middle school teacher in New Jersey. I do everything I can to infuse technology into my teaching and my daily life. This blog was created to share my personal discoveries with other teachings and anyone else fascinated by the technology all around u
Jerry Self

Summer Institute - 0 views

Professional Development workshops teaching web2.0

started by Jerry Self on 10 Feb 13 no follow-up yet
Angela Vargas

Three Tips for Sending HTML Newsletters to Executives - 0 views

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    Are you having trouble with your HTML newsletter project? Are you getting disappointing results from your executive list? Or, are your ideas simply not taking flight? If you answered "yes" to any of these, then you're not alone.
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    Creating and sending newsletters to decision makers can be a bit of a challenge for most.
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    Or, are your ideas simply not taking flight? If you answered "yes" to any of these, then you're not alone. Creating and sending newsletters to decision makers can be a bit of a challenge for most.
Angela Vargas

Three Tips for Effective Timing in B2B Email Marketing - 0 views

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    Do you ever feel like you're just playing a game of roulette with your email marketing? If you are, then you need to do some serious rethinking about your strategies. Email marketing is an investment, not a gamble. One area that affects the results of any email marketing campaign is timing.
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    If you are, then you need to do some serious rethinking about your strategies. Email marketing is an investment, not a gamble. One area that affects the results of any email marketing campaign is timing.
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    Do you ever feel like you're just playing a game of roulette with your email marketing? If you are, then you need to do some serious rethinking about your strategies. Email marketing is an investment, not a gamble. One area that affects the results of any email marketing campaign is timing.
Diane Tillman

Software Marketing Survival Guide: Tip #4 - Sharpening Your Shareware Conditions - 0 views

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    By offering trial-ware versions of their commercial products, software developers are not only improving the marketability of existing or new applications but are providing value to customers and prospects as well. But these offerings do also have their own set of special issues.
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    By offering trial-ware versions of their commercial products, software developers are not only improving the marketability of existing or new applications but are providing value to customers and prospects as well. But these offerings do also have their own set of special issues.
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    By offering trial-ware versions of their commercial products, software developers are not only improving the marketability of existing or new applications but are providing value to customers and prospects as well. But these offerings do also have their own set of special issues.
clarence Mathers

Top 5 Tips for Sending B2B Mobile Emails That Get Read and Acted Upon by CEOs - 0 views

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    Mobile devices are creating new B2B marketing opportunities and challenges. Right now, email marketing is one of the areas being revolutionized by mobile devices. With statistics all pointing toward a shift in email consumption toward mobile devices, traditional email marketing methods and practices may no longer apply.
clarence Mathers

Five Little Tips for Big Results in Using Pinterest to Target IT Managers - 0 views

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    Pinterest is fast becoming the next big social media phenomenon. Within a matter of a few months, site traffic has increased five-fold while its user base has grown around 150% since the start of 2012, giving new opportunities in social media marketing.
clarence Mathers

Five B2B Content Marketing Tips for the Savvy Start-up - 0 views

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    Being a tiny neophyte in today's business environment can be extremely daunting. You'd have to worry about doing your own thing without getting eaten by the industry behemoths that have almost every advantage at their side. Marketing is one of the areas where established businesses have an edge, with deep pockets to reach into for branding, advertising, and sales.
clarence Mathers

Software Marketing Survival Guide: Tip #6 - How to Build a Software Community - 0 views

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    From a B2B marketing standpoint, the value of a well-established software community is priceless. It's a dynamic venue for generating feedback, bringing users and prospects together, growing software/IT leads database, and promoting your brand. If you're wondering how you can build one for your own product, take a look at the following guidelines.
clarence Mathers

Software Marketing Survival Guide: Tip #7 - Avoid These Email Marketing Tripwires - 0 views

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    According to a recent study, inbox placement rates (IRPs), a key metric in email deliverability, have decreased to 76.5% in 2011. Return Path, an email certification company, attributes this decline to tighter screening measures by ISPs and an increase in the number of companies engaged in email marketing.
clarence Mathers

Small Business Marketing Tips: Turning Offline Readers into Email Subscribers - 0 views

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    Small businesses are now integrating print and electronic media in their marketing campaigns. Aside from reaching a broader audience, this approach allows us to direct our prospects from one media form to another. Readers of offline marketing materials such as direct mail, brochures, advertisements, etc.
clarence Mathers

Some Practical Tips on Consistency in Small Business Email Marketing - 0 views

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    As human beings, we all have a natural tendency to favor something that is consistent. In fact this desire is so great that we tend to look for consistency everywhere we can. As a marketer, you can use the power of consistency to your advantage.
Diane Tillman

Software Marketing Survival Guide: Tip #1 - Thinking About Your Budget - 0 views

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    On average, a software company's marketing budget is around 10% of gross sales. Of course, other IT firms incur or set marketing costs above or below this level. But, regardless of how large or small a marketing budget you set aside, it's how wisely you spend each marketing dollar that matters.
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    On average, a software company's marketing budget is around 10% of gross sales. Of course, other IT firms incur or set marketing costs above or below this level. But, regardless of how large or small a marketing budget you set aside, it's how wisely you spend each marketing dollar that matters.
Diane Tillman

Software Marketing Survival Guide: Tip #2 - Reaching Prospects Worldwide with Your Site - 0 views

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    Your web pages are only a tiny speck in an ocean of at least 8.3 billion pages in the World Wide Web, all competing for the time and interest of about 2.3 billion Internet users across the globe. With websites at quite a premium, it's no surprise why SEO is such an important tool in getting noticed.
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    Your web pages are only a tiny speck in an ocean of at least 8.3 billion pages in the World Wide Web, all competing for the time and interest of about 2.3 billion Internet users across the globe.
clarence Mathers

Seven Essential Tips on Applying Thought Leadership in Your B2B Email Marketing Campaign - 0 views

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    Emailing the C-suite to promote your company, brand, or products/services can be a serious cause of headache for many B2B email marketing practitioners. But, when done right, the rewards can certainly be worth more than your while. So, how do you email the recipients in your C-level executive business contact database the "right" way?
clarence Mathers

Top 8 Tips on Optimizing B2B Landing Pages You Can't Afford to Ignore - 0 views

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    In B2B email marketing, emails begin the conversation; landing pages start the conversion. As such, a landing page is the continuation of your email message and is where the call-to-action is (or isn't) taken in its entirety.
clarence Mathers

Six Practical Tips on Leveraging Videos in B2B Email Marketing for Startups - 0 views

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    In an article posted on Forbes Online titled "For Startups: Video Rules, Text Drools," Mark Evans makes a compelling case that startups stand to benefit more from video advertising/promotion compared to text-heavy forms of marketing communications.
Angela Vargas

Software Marketing Survival Guide: Tip #8 - Checklist for Writing Press Releases - 0 views

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    Any publicity is good publicity. WRONG! Nothing could be further from the truth, especially when it comes to writing and distributing press releases. In order to get good responses, generate fresh leads, or improve brand awareness, your press releases must not only be noticed but also read and acted upon.
Angela Vargas

Software Marketing Survival Guide: Tip #9 - How to Plan a Successful Product Launch - 0 views

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    As much as 80% of products launched in 2011 failed. Perhaps no other group feels this pressure more than software developers because of the rapidly-changing industry they work in.
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