Behind Airbnb's bet on show business to hook travelers - 0 views
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zolotarev on 24 Apr 19Airbnb Inc, has ambitions to develop a slate of original shows to whet customers' appetite for travel. Airbnb has batted around ideas for creating or licensing mini-series and documentaries about travel, and shows featuring Airbnb homes, guests and hosts. The company is considering streaming films and shows through its app as well as through other video platforms. Original shows could also entice customers even before they have decided where to go on vacation