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social features that help you get to know your subscribers and share your newsletters. Integrate your signup form with Facebook, share your campaigns on Twitter, track subscriber activity on social networks, and more

Our mobile apps make it easy to keep track of campaign performance and add new subscribers anywhere, whether you've got an internet connection or not. And if you develop mobile apps for iPhone or Android, we've got some great resources for you, too.

"Content is fire. Social media is gasoline."

1. Know Your Audience If you don't know who your audience is, how will you ever connect with them? Most brands have an understanding of their audience's demographics - age, gender, HHI, ethnicity. But you have to go beyond these statistics to get a better understanding of their interests, needs, mindsets, and behaviors to truly make a connection and become an important part of their lives. In addition to the standard methods of audience discovery - industry research, focus groups, and brand surveys - you can also use social media data to build audience personas. Social monitoring software, Facebook Custom Audience, social referrals to your website, and question-and-answer sites are just a few of the sources you can use to learn more about your audience.

2. Provide Value Your content must provide some type of value to your audience. That value could be education, increased productivity, entertainment, or cost savings. To the consumer, it shouldn't seem like marketing, even though we know it is by nature. It's providing long-term awareness and brand recall. It's making sure your brand is right there with the consumer at each step along their path to purchase so that when it comes time to make a decision, you're the first brand that comes to mind.

jQuery goes mobile

ith a robust page/view mechanism supporting transitions, UI elements, dead-simple navigation, and list management, the jQuery Mobile framework provides everything you need to get up and running quickly with a mobile-savvy website or application without a complete crash-course in a new development model.

In the next version of Dreamweaver, we plan to allow easy creation of a jQuery Mobile project and easy insert objects to let you build out your user interfaces quickly and with confidence. Greatly expanded jQuery code hinting will help professionals make the best use of their time and enable designers to more effectively understand the syntax and structure of jQuery. Combined with the WebKit-powered Live View introduced in Dreamweaver CS4, you’ll be armed with some of the most powerful tools available to help your clients and projects move swiftly into a multiscreen world.

In the industry right now – as we see in the Social Media for Learning report research data – there is considerable use of social media tools in instruction delivery efforts. But there’s less evidence that people are using the tools to support social learning. Often, people use social media tools as another means of delivering content. For example: Publishing the training department newsletter on a blog uto-scheduling tweets about class assignments from a Twitter account that does not otherwise engage with the learners or ask them to engage with each other Hosting a software application development course, in tutorial format, on a wiki By contrast, using social media to support and extend social learning invites learners to contribute, engage, and participate with one another online. For instance, when: Setting up a wiki for those in a new-hire induction program to work together to edit a FAQs page for use by the next group coming to the program Having managers-in-training use a microblogging tool for a leadership book-club discussion Helping to support and participating in a community of the organization’s customer service reps, to give them a place to share war stories and strategies for dealing with challenges           So just using the online tools to deliver content doesn’t support “social learning;” that happens when you use the tools to invite interaction from and between the learners. It’s about social, not media, and it’s about shared learning, not just pushing content.