Why the iPad Will Not Save the Publishing Industry - woorkup.com - 0 views
-
Leaving purely technical considerations aside (in some cases the final result is better than in others), the general quality of those magazines is without doubt extremely high and the integration between classic and multimedia content makes their reading experience very pleasant and engaging. But there is a basic limitation that could play a significant role in preventing their widespread diffusion, thereby making them not competitive in terms of economic return. The problem is not the limited number of iPads in circulation, as some may think, but the difficulty – or the inability – to download single issues of a certain magazines on your device because of their excessive size, which usually is around 400 MB.
-
the general quality of those magazines is without doubt extremely high and the integration between classic and multimedia content makes their reading experience very pleasant and engaging. But there is a basic limitation that could play a significant role in preventing their widespread diffusion, thereby making them not competitive in terms of economic return. The problem is not the limited number of iPads in circulation, as some may think, but the difficulty – or the inability – to download single issues of a certain magazines on your device because of their excessive size, which usually is around 400 MB.
-
each download may take a period ranging from twenty to seventy minutes if you are connected to a wi-fi hotspot. If you use a 3G connection, instead, the download is inhibited and a message warns you that, due to the excessive size of the file, you must be connected to a wi-fi to continue to the download. Apart from the frustration generated by waiting too long for the completion of the download (especially if you consider that there are an infinite number of alternative sources of information available in a few seconds, for free, just surfing the web), when the user doesn’t have access to a wi-fi network, he is likely to quit the purchase altogether
- ...1 more annotation...
-
This limit, which negatively affects sales volumes and profitability of editorial projects aimed at iPad users, will bring developers to rethink radically the structure of such contents and limit their size. Otherwise, a significant proportion of those users who have once experienced the frustration of the download will not want to repeat the purchase a second time.