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Contents contributed and discussions participated by Kartini Ishak

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7 Tips for Igniting Your Content With Social Media - 1 views

mashable.com/...social-media-content socialmedia reference tips content social media education learning
shared by Kartini Ishak on 07 Mar 14 - No Cached
  • "Content is fire. Social media is gasoline."
  • 1. Know Your Audience If you don't know who your audience is, how will you ever connect with them? Most brands have an understanding of their audience's demographics - age, gender, HHI, ethnicity. But you have to go beyond these statistics to get a better understanding of their interests, needs, mindsets, and behaviors to truly make a connection and become an important part of their lives. In addition to the standard methods of audience discovery - industry research, focus groups, and brand surveys - you can also use social media data to build audience personas. Social monitoring software, Facebook Custom Audience, social referrals to your website, and question-and-answer sites are just a few of the sources you can use to learn more about your audience.
  • 2. Provide Value Your content must provide some type of value to your audience. That value could be education, increased productivity, entertainment, or cost savings. To the consumer, it shouldn't seem like marketing, even though we know it is by nature. It's providing long-term awareness and brand recall. It's making sure your brand is right there with the consumer at each step along their path to purchase so that when it comes time to make a decision, you're the first brand that comes to mind.
  • ...4 more annotations...
  • 4. Look Beyond Facebook and Twitter Creating content doesn't automatically mean users will come consume it and engage with your brand as a result. You must draw attention to the content through owned, earned, and paid methods across a variety of channels, not just the big ones. Ask yourself how else you can maximize the value of each piece of content and each campaign: Can you make the content more visible and sharable on your website? What other social channels does your audience use besides Facebook and Twitter? Can you use sites that accept submissions of specific content, like Visual.ly for infographics or Online-Sweepstakes.com for contests? How much are you able to pay to distribute your content on sites such as Outbrain or Taboola? Are you using Google+ to link to content on your website? (If the answer is no, I urge you to start today. Google+, while lacking in the engagement department, has a major impact on organic ranking.)
  • People share things not only because those things look good, but because those things make them look good.
  • 7. Measure Success Before creating a single piece of content or posting one Facebook message, determine the objective of your content and what metrics you will use to measure performance.
  • hile the specific metrics in each bucket will vary based on your strategy, objectives, and resources, some common ones are: Awareness - impressions, reach, mentions Consumption - clicks, visits, referrals Engagement - likes, shares, +1s, time on site Actions - leads/sales, PDF downloads, newsletter sign-ups, site navigation
  • Kartini Ishak on 07 Mar 14
     
    ""Content is fire. Social media is gasoline.""
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socialmedia - A-Z of social media - 0 views

socialmedia.wikispaces.com/A-Z+of+social+media socialmedia glossary reference
shared by Kartini Ishak on 05 Feb 14 - No Cached
  • Kartini Ishak on 05 Feb 14
     
    The A-Z of social media - Key terms in social media and social networking.
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Promoting the use Social Media in my classes for developing 21st century skills | Starr... - 0 views

starrsackstein.com/...developing-21st-century-skills social social media media classes developing skills learning education
shared by Kartini Ishak on 11 Dec 13 - No Cached
  • Kartini Ishak on 11 Dec 13
     
    As we move forward in education and the world continues to grow technologically it is incumbent upon the institutions that educate our children to make social media and technology available and a part of their learning every day.
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Can E-Books Save The Neighborhood Bookstore? ⚙ Co.Labs ⚙ code + community - 0 views

www.fastcolabs.com/...ave-the-neighborhood-bookstore e-book; e-publication; publication; learning; resources development education mobile
shared by Kartini Ishak on 13 Nov 13 - No Cached
  • Kartini Ishak on 13 Nov 13
     
    Excellent article that touches on the current state of books and their transition into the digital world.
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The Beginner's Guide to TweetDeck - 0 views

mashable.com/...tweetdeck-beginners-guide PLN personal learning education twitter socialmedia edtech guide tweetdeck
shared by Kartini Ishak on 11 Nov 13 - No Cached
Sally Loan liked it
  • Kartini Ishak on 11 Nov 13
     
    Dear CeLebs, Last few month, we spoke on how we are to work on our PLNs. TweetDeck is a great Twitter tool, but can be daunting to get started with. Here's a handy guide for you to refer to if you should ever have any doubt on how to use the tool. Cheers.
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How Not to Steal People's Content on the Web - 0 views

blog.hubspot.com/...ople-s-Content-on-the-Web.aspx citations source attribution social media
shared by Kartini Ishak on 26 Sep 13 - No Cached
  • How to Cite Content in Social Media When you're sharing someone else's content in social media, the approach you take to give proper credit changes depending on the social network.
  • To Cite Someone's Content on Twitter: Simply include a "via @username" somewhere in the tweet. If you're retweeting someone's content but you edit their original tweet, be sure to change "RT" to "MT," which stands for "modified tweet."
  • To Cite Someone's Content on Facebook: Facebook makes it pretty easy to give credit when you're sharing someone else's content right from their own timeline -- they have a 'Share' button ready and waiting for you! If you're citing content from elsewhere on the web, but want to give attribution to another person or company -- like we did to Marketing Land below for breaking a news story -- you can find that person/company on Facebook and link to their Facebook Timeline in the status update.
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  • Finally, if you're sharing content from another source and they don't have a Facebook page (tsk tsk!), then the link to their piece of content will suffice.
  • To Cite Someone's Content on Google+: On Google+, it's customary to include the name of the person or company whose content you're citing in the text of your update, because you can then link to their Google+ profile, much like you would do on Facebook. Simply include a + or @ and their Google+ name -- they'll pre-populate just like they do on Facebook!
  • Kartini Ishak on 26 Sep 13
     
    Found some ways on how we can establish an SOP on attributing content on social media. 
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Google is removing video responses on YouTube from September 12 due to low engagement -... - 2 views

thenextweb.com/...ember-12-due-to-low-engagement youtube engagement low comment
shared by Kartini Ishak on 12 Sep 13 - No Cached
  • Kartini Ishak on 12 Sep 13
     
    Google is dropping video responses on YouTube from September 12.
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How To Manage Your PLN Using Twitter Lists - Edudemic - Edudemic - 2 views

www.edudemic.com/...e-your-pln-using-twitter-lists
shared by Kartini Ishak on 03 Sep 13 - No Cached
  • Kartini Ishak on 03 Sep 13
     
    Establishing your PLN (Personal Learning Network).
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