Is the 1,9,90 Rule Outdated? - Only Dead Fish - 0 views
http://authenticorganizations.com/wp-content/uploads/2008/02/employee-branding-online.pdf - 0 views
Employees are your most powerful spokespeople | Fletcher Prince - 0 views
Employee Branding: Why Content Marketers Need It * InboundWriter - 0 views
http://onlinelibrary.wiley.com/store/10.1002/mar.20677/asset/mar20677.pdf;jsessionid=2F... - 0 views
5 Ways to Find and Use Your Employees as Spokespeople | OPEN Forum - 0 views
Employees As Spokespeople | - 0 views
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These companies excel because they don't spend time and energy building formal business cases in order to justify every dollar spent on customer-centric initiatives
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American Express overhauled its customer care employee training program and now spends 70% of the time focused on skills such as actively listening, assessing customers' moods, and helping customers understand the value of their relationship with the company. All that time and effort has paid off as customer spending increased, attrition decreased, and customers who learn about their card benefits and features from customer care employees show an average increase of more than 10% in advocacy.
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