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Maddy Wood

The First 90 Days in a New CIO Position - Steve Gallagher - Harvard Business Review - 0 views

blogs.hbr.org/...irst_90_days_in_a_new_cio.html

smartereveryday

shared by Maddy Wood on 29 Aug 13 - No Cached
  • Perhaps the most exciting (and challenging) aspect of working in a progressive IT organization is the pace of technological change. It requires that IT staff — and our customers — are continuously learning. Managing this rapid change and fostering innovation while "keeping the trains running on time" is the primary leadership role required of any CIO, new or old
Jason Ryan

Google makes it easier for people to find and amplify trusted content - 0 views

www.nevillehobson.com/...nd-and-amplify-trusted-content

twitterfave earned media social media SEO content strategy content

shared by Jason Ryan on 11 Sep 13 - No Cached
  • Jason Ryan on 11 Sep 13
     
    Important news for bloggers - RT @jangles: Google makes it easier for people to find and amplify trusted content http://t.co/Rw57iCdN7U
Jason Ryan

How To Build a High-Performing Digital Team - Perry Hewitt - Harvard Business Review - 0 views

blogs.hbr.org/...o_build_a_high-performing.html

twitterfave leadership strategy

shared by Jason Ryan on 11 Sep 13 - No Cached
  • Jason Ryan on 11 Sep 13
     
    Interesting piece on building a digital team. Like the ideas more than the language though. http://t.co/AT87gjr4Tf
Maddy Wood

Can web technology help to save the high street? | Econsultancy - 0 views

econsultancy.com/...y-help-to-save-the-high-street

omni-channel

shared by Maddy Wood on 06 Sep 13 - No Cached
  • Each player is a node in our high street, but at the moment they are operating independently, rather than as a network. They may be using a web page to hold information in an archive-like manner, but they are not responding in real-time to their consumers and other nodes.
  • To strengthen the high street, we need to increase the number of mutual connections between the nodes or network participants (retail, services, local government, job centres and all others). The more mutual connections, the more adaptive the high street network becomes in response to changes in the success of individuals shops and services.
  • Establish a ‘Digital Maturity Demographic Profile’ for each town to prepare for ‘networked high streets’ and tailor connection and communicationstrategies accordingly.
Patrick Sansom

UserScout | Find and Manage User Research Study Participants - 0 views

www.userscout.com

research Usability testing recruiting

shared by Patrick Sansom on 03 Sep 13 - No Cached
  • Patrick Sansom on 03 Sep 13
     
    A recruitment / screening / scheduling tool for user research sessions...
Maddy Wood

http://newslettersfreshbusinessthinkingmail.com/rp//5067/process.clsp?EmailId=100001155... - 0 views

newslettersfreshbusinessthinkingmail.com/...process.clsp

digital_literacy digital_budgets

shared by Maddy Wood on 30 Aug 13 - No Cached
  • Highest rise in marketing spend in six years
  •   The latest IPA Bellwether survey published last week shows a sharp upward revision in marketing budgets in Q2 2013. The rise is the highest in almost six years.
  • "These are very positive and welcome figures indeed. It is no surprise to see internet spend comprising the lion’s share of the increases - a trend that is only set to continue. Digital no longer represents a tick–the–box exercise for companies; it is clearly an essential revenue driver and fertiliser for the green shoots of economic recovery.”
  • ...2 more annotations...
  • Although this is positive and welcoming news, marketers need to have a good level of digital marketing knowledge and the IAB (Internet Advertising Bureau) says that; “Even digitally adept marketers are staggered by the amount of information available to them through digital media.”
  • It’s widely accepted that there is a lack of digital understanding and in a sector that is moving so quickly it’s imperative that businesses keep up with the latest developments. Ray Clark from www.digitalmarketingshow.co.uk explains how his event plans to address the huge gap in digital knowledge; “ There is no doubt that ‘digital’ is the way forward for businesses of all sizes and there is certainly an appetite for information, ideas and advice from UK marketing professionals. The issue until now has been that existing events tend to be very technology orientated and are aimed at marketers who already have a level of expertise.”
  • Maddy Wood on 30 Aug 13
     
    The latest IPA Bellwether survey published last week shows a sharp upward revision in marketing budgets in Q2 2013. The rise is the highest in almost six years. , "These are very positive and welcome figures indeed. It is no surprise to see internet spend comprising the lion's share of the increases - a trend that is only set to continue.  It's widely accepted that there is a lack of digital understanding and in a sector that is moving so quickly it's imperative that businesses keep up with the latest developments.
Maddy Wood

The Truth About Customer Experience - Harvard Business Review - 0 views

hbr.org/...ruth-about-customer-experience

customer_experience hbr cdj

shared by Maddy Wood on 30 Aug 13 - No Cached
  • The Truth About Customer Experience
  • Maddy Wood on 30 Aug 13
     
    The Truth About Customer Experience Companies have long emphasized touchpoints-the many critical moments when customers interact with the organization and its offerings on their way to purchase and after. But the narrow focus on maximizing satisfaction at those moments can create a distorted picture, suggesting that customers are happier with the company than they actually are. It also diverts attention from the bigger-and more important-picture: the customer's end-to-end journey.
Maddy Wood

13 ways for retailers to deal with the threat of showrooming | Econsultancy - 0 views

econsultancy.com/...with-the-threat-of-showrooming

omni-channel

shared by Maddy Wood on 31 Aug 13 - No Cached
    • Maddy Wood
      Maddy Wood on 31 Aug 13
       
      Clear price consistency on & off & in other retailers (? Policy - eg with nordstrom for timberland)
  • Offer excellent customer service  As the online channel matures, and growth slows, customer service (and customer experience) will be the key differentiator. It can also trump price in some circumstances.  For some purchases, price online will be the deciding factor once customers decide to buy a certain product, but they will also appreciate great service and the personal touch. 
    • Maddy Wood
      Maddy Wood on 31 Aug 13
       
      Shopping concierge - outfits app for wardrobe planning & wishlists 
  • ...3 more annotations...
  • Appeal to the 'want it now' mentality. Sometimes, if you want a product, you just don't want to wait, and offline retailers will always have this advantage over online rivals. Retailers can make the most of this by offering the ability to check stock in local stores. 
  • Make sure staff have the knowledge
  • Use social media If people are in your stores using their phones, why not find a way of turning this to your advantage, and getting these 'showroomers' to promote your store?  One example of this comes from TopShop. After receiving free style and make-up sessions, shoppers were invited to create a digital “Wish You Were At Topshop” postcard using the photo-sharing app, Instagram.
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