Skip to main content

Home/ Brilliant Noise/ Group items matching "tech" in title, tags, annotations or url

Group items matching
in title, tags, annotations or url

Sort By: Relevance | Date Filter: All | Bookmarks | Topics Simple Middle
Maddy Wood

B2B Tech Marketers Ahead Of The Content Marketing Curve | CMO.com - 0 views

www.cmo.com/...-ahead-content-marketing-curve

content content strategy earned media social media b2b

shared by Maddy Wood on 05 Dec 12 - No Cached
  • B2B Tech Marketers Ahead Of The Content Marketing Curve
  • For B2B technology marketers, original content is becoming a more critical tool to create continuous conversations with customers as they balance a complex mix of formats delivered both digitally and through live events.
  • So marketers have to provide a "curriculum" of materials that educate prospective buyers throughout the purchasing pro
  • ...1 more annotation...
  • "You really have to cut through the clutter," and social media has raised the expectation that content will be focused on customers' interests.
  • Maddy Wood on 05 Dec 12
     
    For B2B technology marketers, original content is becoming a more critical tool to create continuous conversations with customers as they balance a complex mix of formats delivered both digitally and through live events. CMI's 2013 benchmark report found that, overall, B2B marketers are spending 33 percent of their budgets on content marketing, and more than half (54 percent) plan to increase their spending the next year. Social media is the most popular tactic, employed by 87 percent of respondents, followed by articles on company Web sites, e-newsletters, blogs, and case studies. But use of most tactics, especially research reports, video, mobile content, and virtual conferences, are rising. Read more: http://www.cmo.com/budgeting/b2b-tech-marketers-ahead-content-marketing-curve?cmpid=TT170#ixzz2EBo4Qofx
bethgranter

Personalising Our Passions: The Future of Wearable Tech | Synergy Sponsorship: leading sponsorship agency since 1984 - 0 views

www.synergy-sponsorship.com/...ns-the-future-of-wearable-tech

wearabletech tech clothing wearable wearables smart

shared by bethgranter on 16 Jun 14 - No Cached
  • bethgranter on 16 Jun 14
     
    "Business Insider believes that the wearable tech market is expected to reach $7 billion in value by 2015,"
bethgranter

GWI Trends: Wearable Tech - Q2 2014 - GlobalWebIndex | Know Your Audience - 0 views

www.globalwebindex.net/...i-trends-wearable-tech-q2-2014

wearabletech tech wearable wearables

shared by bethgranter on 16 Jun 14 - No Cached
  • bethgranter on 16 Jun 14
     
    need to buy this report
Jason Ryan

Hands On With Ralph Lauren Polo Tech Smart Shirt - 0 views

thenextweb.com/...h-lauren-polo-tech-smart-shirt

shared by Jason Ryan on 01 Sep 14 - No Cached
  • Jason Ryan on 01 Sep 14
     
    wearable smartclothing
Maddy Wood

The $1.3 Trillion Price Of Not Tweeting At Work | Fast Company - 0 views

www.fastcompany.com/...illion-price-not-tweeting-work

social media c-level fastcompany stats

shared by Maddy Wood on 02 Sep 12 - No Cached
  • Among CEOs of the world’s Fortune 500 companies, a mere 20 have Twitter accounts.
  • As social media spreads around the globe, one enclave has proven stubbornly resistant: the boardroom.
  • A new report from McKinsey Global Institute, however, makes the business case for social media a little easier to sell. According to an analysis of 4,200 companies by the business consulting giant, social technologies stand to unlock from $900 billion to $1.3 trillion in value. At the high end, that approaches Australia’s annual GDP. How’s that for a bottom line?
  • ...6 more annotations...
  • Two-thirds of the value unlocked by social media rests in “improved communications and collaboration within and across enterprises,”
  • Far from a distraction, in other words, social media proves a surprising boon to productivity.
  • Social technologies have the potential to free up expertise trapped in departmental silos. High-skill workers can now be tapped company-wide. Managers can find out “which employees have the deepest knowledge in certain subjects, or who last contributed to a project and how to get in touch with them quickly,” says New York Times tech reporter Quentin Hardy.
  • the report suggest that tools like Yammer are the tip of the iceberg. Right now, only five percent of all communications and content use in the U.S. happens on social networks, mainly in the form of content sharing and online socializing. But McKinsey analysts point out that almost any human interaction in the workplace can be "socialized"--endowed with the speed, scale, and disruptive economics of the Internet.
  • echoed of late from the most authoritative of places: Wall Street
  • Google, Microsoft, Salesforce, Adobe, and even Ellison’s own Oracle--have spent upward of $2.5 billion snatching up social media tools to add to their enterprise suites. Even Twitter-phobic CEOs may have a hard time ignoring that business case.
  • Maddy Wood on 02 Sep 12
     
    A new report from McKinsey Global Institute makes the business case for social media a little easier to sell. According to an analysis of 4,200 companies by the business consulting giant, social technologies stand to unlock from $900 billion to $1.3 trillion in value. At the high end, that approaches Australia's annual GDP. How's that for a bottom line?
bethgranter

37signals Earns Millions Each Year. Its CEO's Model? His Cleaning Lady | Fast Company - 0 views

www.fastcompany.com/...80%99s-model-his-cleaning-lady

trendsbriefing 37signals management startup interview ceo company examples slow

shared by bethgranter on 02 Sep 12 - No Cached
  • Ricardo Semler, author of the book Maverick. He said that only two things grow for the sake of growth: businesses and tumors.
  • Jason Fried is a founder and CEO of 37signals, a software company based in Chicago. Fried also treats 37signals as something of a laboratory for innovative workplace practices--such as a recent experiment in shortening the summer workweek to just four days.
  • If you’re a short-term thinker you’d think so, but we’re long-term thinkers. We’re about being in business for the long haul and keeping the team together over the long haul. I would never trade a short-term burst for a long-term decline in morale. That happens a lot in the tech business: They burn people out and get someone else. I like the people who work here too much. I don’t want them to burn out. Lots of startups burn people out with 60, 70, 80 hours of work per week. They know that both the people or the company will flame out or be bought or whatever, and they don’t care, they just burn their resources. It’s like drilling for as much oil as you possibly can. You can look at people the same way.
Antony Mayfield

Forecast for 2012: Google engineer predicts hi-tech boost to UK high street | Media | guardian.co.uk - 0 views

www.guardian.co.uk/...forecest-2012-google

google retail stats ecommerce web influence behaviours

shared by Antony Mayfield on 03 Feb 12 - No Cached
  • Recent reports suggest that for every £1 spent online, the internet influences £3 spent in stores. Google and others are working to bring all the tools that made finding great products online easy and rewarding to the real world.
bethgranter

Wearable Technologies, Mobile Sensing - 0 views

onworld.com/wearables

wearables wearabletech tech wearable

shared by bethgranter on 16 Jun 14 - No Cached
  • bethgranter on 16 Jun 14
     
    paid report
bethgranter

Google Trends - Web Search interest: World of Wearable Art - Worldwide, 2004 - present - 0 views

www.google.com/...explore

wearabletech tech wearable wearables

shared by bethgranter on 16 Jun 14 - No Cached
  • bethgranter on 16 Jun 14
     
    search trend
bethgranter

Wearable Technology Market - Business Insider - 0 views

www.businessinsider.com/rable-technology-market-2013-5

wearabletech tech clothing wearable wearables smart

shared by bethgranter on 16 Jun 14 - No Cached
  • bethgranter on 16 Jun 14
     
    "There are more than 250 million installed mobile operating systems that can support wearable technology.  An iWatch could generate $10 billion a year in revenue with an EPS of $3.30. There are currently only nine smartwatches available today. Watches are a $56 billion market. Regarding retail impact, Nike, Adidas, and Under Armour have best leveraged wearables to enhance the fitness experience and efficacy of their products. The health and fitness market is about $2- to $3 billion. By 2020, batteries are expected to be 2.2x more powerful."
1 - 20 of 41 Next › Last »
Showing 20▼ items per page