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Patrick Sansom

Essential Analytics Reports for UX Strategists - 0 views

www.nngroup.com/...alytics-reports-ux-strategists

analytics strategy

shared by Patrick Sansom on 07 Feb 14 - No Cached
  • Patrick Sansom on 07 Feb 14
     
    "Five tips for using Google Analytics to set-up baseline and tracking trends in order to define goals, strategies, and concepts for a product's UX Strategy."
bethgranter

Google Trends - Web Search interest: World of Wearable Art - Worldwide, 2004 - present - 0 views

www.google.com/...explore

wearabletech tech wearable wearables

shared by bethgranter on 16 Jun 14 - No Cached
  • bethgranter on 16 Jun 14
     
    search trend
Maddy Wood

The Digital Evolution in B2B Marketing | Think with Google - 0 views

www.thinkwithgoogle.com/...tal-evolution-in-b2b-marketing

b2b decision_journey

shared by Maddy Wood on 05 Dec 12 - No Cached
  • 57% - that's how far the average B2B buyer is through the purchase decision before engaging a supplier sales rep.
  • Digital Integration: You can't process your way out of a structural problem. Your silos are holding you back. Process changes won't fix it.
  • Maddy Wood on 05 Dec 12
     
    57% - that's how far the average B2B buyer is through the purchase decision before engaging a supplier sales rep.
Maddy Wood

The $1.3 Trillion Price Of Not Tweeting At Work | Fast Company - 0 views

www.fastcompany.com/...illion-price-not-tweeting-work

social media c-level fastcompany stats

shared by Maddy Wood on 02 Sep 12 - No Cached
  • Among CEOs of the world’s Fortune 500 companies, a mere 20 have Twitter accounts.
  • As social media spreads around the globe, one enclave has proven stubbornly resistant: the boardroom.
  • A new report from McKinsey Global Institute, however, makes the business case for social media a little easier to sell. According to an analysis of 4,200 companies by the business consulting giant, social technologies stand to unlock from $900 billion to $1.3 trillion in value. At the high end, that approaches Australia’s annual GDP. How’s that for a bottom line?
  • ...6 more annotations...
  • Two-thirds of the value unlocked by social media rests in “improved communications and collaboration within and across enterprises,”
  • Far from a distraction, in other words, social media proves a surprising boon to productivity.
  • Social technologies have the potential to free up expertise trapped in departmental silos. High-skill workers can now be tapped company-wide. Managers can find out “which employees have the deepest knowledge in certain subjects, or who last contributed to a project and how to get in touch with them quickly,” says New York Times tech reporter Quentin Hardy.
  • the report suggest that tools like Yammer are the tip of the iceberg. Right now, only five percent of all communications and content use in the U.S. happens on social networks, mainly in the form of content sharing and online socializing. But McKinsey analysts point out that almost any human interaction in the workplace can be "socialized"--endowed with the speed, scale, and disruptive economics of the Internet.
  • echoed of late from the most authoritative of places: Wall Street
  • Google, Microsoft, Salesforce, Adobe, and even Ellison’s own Oracle--have spent upward of $2.5 billion snatching up social media tools to add to their enterprise suites. Even Twitter-phobic CEOs may have a hard time ignoring that business case.
  • Maddy Wood on 02 Sep 12
     
    A new report from McKinsey Global Institute makes the business case for social media a little easier to sell. According to an analysis of 4,200 companies by the business consulting giant, social technologies stand to unlock from $900 billion to $1.3 trillion in value. At the high end, that approaches Australia's annual GDP. How's that for a bottom line?
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