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Stubby Holders

Stubby Holder for Promotional Distribution - 1 views

started by Stubby Holders on 21 Jan 13 no follow-up yet
Pedro Gonçalves

Simon Anholt on Brand Bulgaria - NATION BRANDING - 0 views

nation-branding.info/...simon-anholt-brand-bulgaria

Branding Bulgaria

shared by Pedro Gonçalves on 11 Mar 11 - No Cached
  • According to Anholt, a country has a good and strong brand image if people in other countries feel happy that it exists. If people know that Bulgaria exists but are not grateful that it exists, then something needs to be done.
  • “There are at least 25 things that excite people all over the world such as poverty, climate change, education, women’s rights, children, crime, terrorism,” said Anholt, adding that the country can choose one of these things, focus on it, to try to change it, thus making itself important for the rest of the world. As an example, he mentioned South Korea’s nation branding efforts, which include improving its image by spending more money on international financial assistance for poor countries.
  • “This is real politics, real innovation, not something dreamed up by PR agencies,” said Anholt. He warned that inventing a logo or slogan in order to advertise Bulgaria will not be enough and that it will not change people’s perceptions across the world about Bulgaria.
  • ...1 more annotation...
  • Much more important than advertisements, he considers relevant news events to be of interest to people and more likely to make them pay attention to the country. “The promotion of individual sectors is different from building the complete image of a country and the two should not be confused. Effective tourism promotion can help improve the country’s reputation indirectly, because it encourages more people to visit; if they have a good experience, they can then become positive advocates for the country,” said Anholt. He advised the government not to spend taxpayers’ money simply on providing yet more information about Bulgaria, because “we live in an information age” and this can be found easily on the Internet. “The challenge is to get people interested in accessing the information”,
Pedro Gonçalves

Ask the indie professor: Is All Tomorrow's Parties really different? | Music | guardian... - 0 views

www.guardian.co.uk/...rofessor-all-tomorrows-parties

Branding ATP

shared by Pedro Gonçalves on 28 Apr 11 - No Cached
  • All Tomorrow's Parties has been able to present itself as a brand that doesn't feel like a brand. It has done so by adhering to stringent values of independence. It is a point of pride that the festival doesn't have sponsors nor does it try to maximise profits at the expense of the fan.
  • Unlike most festivals, the promoters are not faceless. Barry, Deborah and other members of the small ATP crew personally respond to emails. They sign their names, give contact information and tell fans to come to them if there are any concerns. ATP fans feel like they have full access to promoters, artists and other festival attendees. The experience is the antithesis of being a faceless consumer feeling exploited or disrespected.
  • ATP has used the values of the independent community: anti-corporation, artistic integrity, intimacy, and equality for their commercial enterprise. The boutique festival makes participants feel like they are part of a small, egalitarian community, having a distinctive experience. All Tomorrow's Parties has created a successful alternative to the mainstream destination festival.
Pedro Gonçalves

Don't Fall For Thighvertising and Other Japanese 'Trends' | Global News - Advertising Age - 0 views

adage.com/...240693

Marketing Advertising Trends

shared by Pedro Gonçalves on 08 Apr 13 - No Cached
  • I can't tell you how many people asked me in the last couple weeks about Japanese teenage girls renting their thighs as advertising space for everything from Green Day albums to local bookstores. Yes, there is a PR agency offering this service, and yes, some girls seem to have participated. But headlines like "Japanese Women Use Their Thighs as Advertising Space" create fake trend hype. "A Handful of Japanese Teenagers Got Paid to Wear Ads on Their Thighs" isn't so exciting, is it?
  • While I am a fan of supple thighs, I've not seen this fascinating new advertising medium in use. My vision is perfect, but I would have difficulty making out the ads in the real world, no matter how hard I stare. Despite being technically analog, these ads are 100% digital! The whole point of them is to get media outlets desperate for clicks (I'm looking at you Daily Mail) to write about them. There's a word for this: Gimmick.
  • The agency gets to promote itself (more than its clients), websites get clicks (to sell more ads), teenage girls get a few bucks to waste on panty-hats, and advertisers get exposure in the coverage of the ads themselves. That only works once!
Pedro Gonçalves

Does Your '360 Campaign' Need to Be a Perfect Circle? - 0 views

mashable.com/...360-campaign

Marketing 360 Campaign 360 Marketing

shared by Pedro Gonçalves on 24 May 13 - No Cached
  • The most popular use of "360 campaign" is to define a marketing plan that is both online and offline, on social media, and more. It's a holistic promotion that truly covers all the bases
  • to be truly 360, a campaign would need to encompass everything — mobile, digital, television and social (until new mediums arrive, in which case the campaign would need to again expand).
Online Marketng Europe

Welcome to Europe's Top Online Advertising Expert, Top Online Shops Consulting, Best We... - 0 views

flashdesign-onlinemarketing-ecommerce.blogspot.de

Best Online Promotion Manager Shops Consulting Werbung Interim Web Branding Marketing Advertising On-line Expert Top Lead management Beste WebAuditor.eu Sales Define Success Efficient Assortment

shared by Online Marketng Europe on 13 Apr 13 - No Cached
  • Online Marketng Europe on 13 Apr 13
     
    www.WebAuditor.eu » Europe's Top Online Advertising,Conversion-Rate und des Return-on-Investment von Internet-Werbung, www.WebAuditor.eu » Online Shops Expertise,Conversion-Rate und ROI-Tracking im Online-Marketing, www.WebAuditor.eu » Best Europe WebShop Expert,Analyse des ROI für Online-Werbung,
Pedro Gonçalves

Wolff Olins - 0 views

www.wolffolinsblog.com/...digitizing-luxury-brands

Branding Luxury

shared by Pedro Gonçalves on 27 Oct 10 - No Cached
  • “If too many people can buy it, the brand loses its exclusivity.”
  • Despite the ubiquity of digital and social media, the in-store experience is still integral to producing individualized experiences for high-wealth customers. “Even though the products are available to view online, it is not the same as the experience of seeing them in person,”
  • Digital and social media can amplify in-store experience for high-wealth customers, but shouldn’t necessarily be seen as a substitute.   
  • ...1 more annotation...
  • The challenge for luxury brands is in evoking an aura of desirability across broad audiences, while curating individualized experiences for their core customer base.  Luxury brands have to develop strategies that promote both accessibility and exclusivity. Digital and social media can help increase awareness of and perpetuate the myth surrounding the brand, but they must be carefully curated in order to maintain an impression of exclusivity. Furthermore, these channels should be viewed in the context of the store experience. 
Pedro Gonçalves

Lessons In Brand And Social Media Storytelling - PSFK - 0 views

www.psfk.com/...social-media-storytelling.html

Branding Brand Voice

shared by Pedro Gonçalves on 18 Apr 11 - Cached
  • Of course then there are the brands that step into social media like a wolf in sheep’s clothing. They crash our Facebook pages and pose as the tragically hip ordering the latest cocktail infusion at our neighborhood bar. When it comes to “being real or personable”, too many brands come off as cheap polyester versions of Leisure Suit Larry.
  • We’re sick of the self-promotional ego machinations. The brands we love, come with a personality, authenticity, and unique point of view.
  • marketers are often too busy chasing the dragon of aggregate click-throughs and response rates to really take notice of whether they’re actually connecting with people.
  • ...3 more annotations...
  • The fastest way to translate a new idea into mainstream success is to tell a story that is bigger than your products.  A story that’s not just about the offering, but a story that’s about an ethos, a lifestyle, a way to be in the world.
  • Brands are like people. They are a character for us to have a relationship with. Audiences project all sorts of expectations onto your brand, based on the various dimensions of that implied relationship
  • share content, ideas, and resources that others will greatly appreciate. Or just make people smile and laugh on a regular basis like Mailchimp with its hilarious mascot. The key is to establish a connection. The more your story can become their story, the less you need to sell anything. What do people respond to? Find out.
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