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Pedro Gonçalves

Does Your '360 Campaign' Need to Be a Perfect Circle? - 0 views

mashable.com/...360-campaign

Marketing 360 Campaign 360 Marketing

shared by Pedro Gonçalves on 24 May 13 - No Cached
  • The most popular use of "360 campaign" is to define a marketing plan that is both online and offline, on social media, and more. It's a holistic promotion that truly covers all the bases
  • to be truly 360, a campaign would need to encompass everything — mobile, digital, television and social (until new mediums arrive, in which case the campaign would need to again expand).
Pedro Gonçalves

The End Of Advertising As We Know It--And What To Do Now | Co.Create: Creativity \ Cult... - 0 views

www.fastcocreate.com/...-we-know-it-and-what-to-do-now

Advertising Branding

shared by Pedro Gonçalves on 27 Jun 13 - No Cached
  • a 365 idea--one that can create 365 days of connection between a brand and people
  • Creativity and innovation are about finding unexpected solutions to obvious problems or finding obvious solutions to unexpected problems
  • We should use our creativity to provide better businesses and solutions rather than constantly trying to disrupt what people are doing.
  • ...2 more annotations...
  • As we forge ahead into the post-digital, all-mobile era, 360 degrees of integrated campaigns to tell brand stories via media disruption may no longer be as effective--and quite frankly, as necessary--as we thought.
  • Brands should aim to solve real problems by providing connected services over 365 days and by inventing new businesses that benefit people, not just the brand.
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