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Online Marketng Europe

Top On-line Advertising - 0 views

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Top On-line Advertising

shared by Online Marketng Europe on 13 Apr 13 - No Cached
  • Online Marketng Europe on 13 Apr 13
     
    www.WebAuditor.eu -» Top Web Marketing Consulting » Top Online Advertising Europe www.WebAuditor.eu -» Top Web Branding Marketing »Top On-line Werbung Expert Europe www.WebAuditor.eu » Europe's Top Online Advertising,Conversion-Rate und des Return-on-Investment von Internet-Werbung www.WebAuditor.eu -» Top Web Shops Marketing » Best Online Advertising Consulting
Online Marketng Europe

Welcome to Europe's Top Online Advertising Expert, Top Online Shops Consulting, Best We... - 0 views

flashdesign-onlinemarketing-ecommerce.blogspot.de

Best Online Promotion Manager Shops Consulting Werbung Interim Web Branding Marketing Advertising On-line Expert Top Lead management Beste WebAuditor.eu Sales Define Success Efficient Assortment

shared by Online Marketng Europe on 13 Apr 13 - No Cached
  • Online Marketng Europe on 13 Apr 13
     
    www.WebAuditor.eu » Europe's Top Online Advertising,Conversion-Rate und des Return-on-Investment von Internet-Werbung, www.WebAuditor.eu » Online Shops Expertise,Conversion-Rate und ROI-Tracking im Online-Marketing, www.WebAuditor.eu » Best Europe WebShop Expert,Analyse des ROI für Online-Werbung,
Pedro Gonçalves

Another Attempt to Change Brand Israel | Center for Media and Democracy - 0 views

www.prwatch.org/7828

Israel Brand Israel

shared by Pedro Gonçalves on 24 Jul 09 - Cached
  • The British "country brand capital development" firm Acanchi is crafting a "new image" for Israel. "Our research shows that Israel's brand is essentially the [Israel-Palestine] conflict," explained Israeli Foreign Ministry official Ido Aharoni. "Even those who recognize that Israel is in the right are not attracted to it, because they see it as a supplier of bad news." Israel previously worked with the ad firm Saatchi & Saatchi and U.S. political consultants James Carville and Stanley Greenberg to address its image problem.
  • The rebranding effort began after September 2001, when government officials realized "Israel had an opportunity to escape its image as the main source of conflict with the Islamic word," because the "war on Islamic terror" had "gone global," reports Haaretz.
  • The Israeli government hired Acanchi in August 2008. Acanchi founder Fiona Gilmore recently toured Israel, as her firm prepares to "launch the new brand." The firm will highlight "Israel's scientific and cultural achievements." Acanchi "has helped to rebrand locales ranging from Lebanon to Northern Ireland."
Pedro Gonçalves

Tone of Voice in Branding | Verbal Identity, Naming and Internal Brand Alignment | bran... - 0 views

www.brandchannel.com/features_effect.asp

Brand Voice

shared by Pedro Gonçalves on 19 Apr 11 - Cached
  • When tone of voice is consistent it allows the consumer another means of recognizing the brand and being reassured of expectations.
  • "Language is available to each of us," argues John Simmons, brand language evangelist and writer of several books on the subject. "Design is seen as a specialist life skill you have to acquire. Poor old language gets devalued because everyone does that, don't they?"
  • If a company's staff doesn't speak, write or behave in line with what the customer has been led to expect, then he will feel let down.
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  • what you're saying with jargon is: A) You belong, and B) If you don't get it, you don't belong."
  • Language takes on added importance in management consultancy, says Lambert, because the report is the only tangible evidence that a client sees of what actually might amount to significant labor.
  • There's a bias to wanting to use big words and appear intelligent—obfuscation—to not be plain and direct."
  • Even brand consultants, a group that should be advising their own clients against hot air, are guilty of using jargon and stock phrases. There's a surprising amount of brand propositions and tone of voice guidelines with "simple," "dynamic," and "fresh" principles; most are not distinctive at all.
  • training staff to be able to recognize when a piece of writing is in line with the brand's values. This will encourage sensitivity in staff's own writing
  • Language can be brought to life through the use of stories. A brand's story can be about how a business first started, who the people are that run it, or the idea behind a product. Stories and words feed off each other. When the language comes alive, the brand is better defined and more robust.
  • If you try to regiment a brand's language you're stultifying its development.
  • The hazards of Newspeak are illustrated in the unimaginative language of brands. If your vocabulary is limited, so is your range of thought.
  • staff engagement and practice. Any time that an employee spends thinking about how to correctly implement the tone of voice is time well spent toward understanding and living the overall brand
  • A good place to start might be the internal newsletter. This is usually a one-way process originating with marketing. If other staff members write it, they are actively participating in the brand, while gaining practice on their own colleagues.
  • Simmons likens his brand language teachings to a "subversive activity." Being better with words certainly makes staff more confident and empowers them to shun the self-imposed Newspeak of management jargon. But this approach is also encouraging staff to put their personality into their writing and the organizations they write for. This not only gives writing a renewed status in brands, it unleashes a voice for staff too.     
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