Organic food label imparts 'health halo,' study finds - 1 views
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Kevin Makice on 27 Apr 11Don't judge food by its organic label because "organic" doesn't necessarily mean good it's for you. Yet a new study by Jenny Wan-Chen Lee, a graduate student in Cornell's Dyson School of Applied Economics and Management, finds that consumers persist in believing that foods labeled "organic" are healthier and lower in fat.