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Brian Solis: "Abbreviating "PR" truncates the value of our role in one of the greatest transformations the communications industry has ever witnessed." I fully agree. Almost all PR people forgot that "P" stands for "Public" and "R" stands for "Relations". Dear Public Relations people and communicators: Stand up and fight for "Relations"! Work on relations, be related to the people who are interested in your business - or even those who even are not. Don't speak or talk to: communicate. Start with looking in the mirror :-) But why should Public Relations business innovate more intense and often than other businesses? When it works it works ...

Interesting read but found it hard going...

"It's not what you sell that matters as much as how you sell it!" - Brian Halligan

These 5 tips are very up to date in helpful in being able to use social media to market effectively. There are constantly new emerging technologies, so companies need to be open to learning these new tools.

Short, useful article on why small business is better suited to social media than big business, and how to make sure small business uses it effectively. Some links to useful previous articles.

Great post on social media policies